Tag "google adwords"

Remarketing to Change Minds and Convert

Remarketing is an incredibly effective way to connect with all the visitors on your website. It is especially effective for those individuals who’ve visited your website but did not make an inquiry or purchase. This marketing technique allows you to strategically place your targeted ads in front of a defined audience, the same people who previously visited your website. Remarketing can be highly effective, because once a potential customer leaves

Tips for Improving Your PPC Campaigns

Those companies that offer pay-per-click advertising must be amazed at just how much money some businesses waste in useless advertising, I know that I see it every day when using the search engines. If only I could get one tenth of one tenth of all that wasted money I’d be wealthy beyond my wildest dreams. Creating an effective PPC campaign could therefore save you thousands while generating a return on

Google Can Be a Marketer’s Best Friend

There are all sorts of tools available online that can help Internet marketers. There are keyword finders, SEO analyzers, do-follow blog lists and much more. But did you know that you can find out most of the information you need for marketing from Google? Google is best known for being the Internet’s most popular search engine. Over half of Internet users search regularly with Google, either at Google.com, through a


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