Tag "good idea"

Is There Such a Thing as Acceptable Errors When Writing Business Content?

The short answer is yes. The reason is that no one is perfect. There is no contract, no article, no information that you can’t find a mistake in if you look hard enough. Plus, some “mistakes” are in the eye of the beholder. Grammar Police be damned; mistakes happen, and sometimes they’re on purpose to make a point. However, the fact that it’s okay to make mistakes doesn’t mean you

How to Develop an Audience Persona

Audience personas are extremely important from a marketing perspective; in fact, everything begins by understand who exactly your audience is. They can help you gain insight from your audience on matters of segmentations, where to focus your time, which products to develop, how to write your copy, marketing messages and more. It’s probably one of the most important marketing tactics that you can do if you really want to be

13 Steps to a Secure Website

There are many things to consider about building a website. Once it’s built it’s not over. You have a shiny new website, but if you’re not careful it can become a nightmare. How secure your site is depends on the choices you’ve made before, during and after it’s built and published. 1. Choose the Right Platform There are many different types of website builders, content management systems (CMS), and platforms

The Costly Mistake of Leaving Your Email Signature Blank

A good email signature is about as important as a good business card. After all, many times the first information anyone gets from you is an email. Providing the additional information in your signature will help you solidify connections, build new connections, and help move people to your social media and even get them on your various mailing lists if they’re not already. It’s important to take time to make

Successful Online Businesses Have These Things in Common

Many online business owners have a lot of trouble getting off the ground or keeping their business afloat. What makes one business thrive while another flounders? What makes two people who are running the same business so vastly different? The truth is, if you have a good idea, there is no reason why you cannot be successful. You simply need to know what the traits of a successful small business

Common Analytics Mistakes Beginners Make

When you first start out building a business, everything is so overwhelming that the last thing you want to think about is data, metrics and numbers. In fact it probably scares you to even consider that type of work needing to be done so you can have a successful business. But, it’s really not that terrible if you know what to do. These common mistakes can be avoided so that

New Apps That Are Making Waves in Businesses

Every single day there is always a new wonderful app being invented for business owners that claims to be the next big thing. But, many end up crashing and burning before you ever even take a look. When it comes to business, though, it’s always a good idea to check out the new apps that are making waves in business so that you are on the forefront of knowledge in

Should You Consolidate Your Logins?

Consolidating logins by using social media sign-ins seems like a really good idea. For a start, it’s one less thing to have to remember. However, as a website owner you may be giving up some control over customer information by agreeing to do this. You’re going to have to decipher the pros and cons of consolidated logins based on your own business model to determine whether or not you should

Podcasting Tools You Need to Succeed

Having a successful podcast is a great way to build your brand, boost your expert status and make more sales. You can go from a no-one to an amazing career with a good podcast. And, having a good podcast isn’t as hard as you might think. Here’s what you need to succeed. Ownership You need to own your podcast for it to be super successful, because you don’t want any

How Many Upsells Are Too Many in Your Funnel

Maybe it’s happened to you. You found a product or service you wanted to buy, and you felt like you were stuck in upsell hell. You could never finish your purchase, because every time you clicked to buy you were offered a new item. And by the time you got to the end you forgot what you were buying in the first place. So how many upsells should you offer?


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