Tag "fx digital"

Ways to Stretch Your Marketing Budget

The more you can stretch your marketing budget, the more marketing you can do and the more marketing you get done, the more customers you’re going to have. You have to get the word out about your business and find creative ways to create buzz and interest. The following eight ways can help you stretch your marketing budget. Content Marketing Is King There is no way around it, creating educational,

Do Your Marketing Efforts Support Your Business Plan?

As a business owner you understand how important it is to have a business plan, but’s it’s also equally important to ensure your companies marketing efforts match the goals and forecasts in your business plan, otherwise you’ll never achieve the goals laid out in your business plan. It’s therefore imperative that when you create your marketing plan you refer to your business plan to ensure you are living up to

Copywriting Trends Content Marketers Need To Note.

If you want to be successful with content marketing and specifically copywriting, or know how to identify good copywriting it’s imperative that you stay up to date with current copywriting trends and best practices. Things change so fast with new technology, that what was popular yesterday may be irritating today. If you stay up to date with copywriting trends you’ll avoid having those problems. However as with most sales and

Want to Get More Click Throughs On Those Call To Action Buttons

The days of business owners simply putting “Buy Now” buttons on their website are over, nowadays you have an entire audience that is more Internet savvy, more educated and that grown used to all forms of sales banter and their BS meters are up to full power. In order to get people from reading to buying, you’re going to have to understand what makes them click on your call to

Safeguard your Online Store – is It PCI Compliant.

Website and in particular shopping cart security is integral to maintaining your online business and the trust of your customers, it can mean the success or failure of your business. I’ve put together a few tips to help ensure your shopping cart is safeguarded and your online sales are maximized as a result. Use PCI Compliant Shopping Cart Software You don’t have to have everything built in house; you can

Eight Email Marketing Design Trends to Watch

Email is constantly changing and evolving and the savvy marketeer would do well to stay on top of email design trends and other factors that can affect how well your email marketing performs. Email design isn’t just limited to what’s in the inbox either, it also includes your call to action, what landing pages you send your customers to, how these are optimized for conversions and much more. Pay close

How We Maximize Conversion Rate Optimization (CRO)

If I was to ask one hundred business owners what conversion rate optimisation (CRO) was I would be surprised if just one or two people knew what it was, yet without a doubt every single one of those business owners could benefit tremendously from it. In its simplest terms conversion rate optimization (CRO) is the measurement, modification and testing of different aspects of a business’s online presence so that instead

As A Small Business Owner You Need To Take Vacations 

As a small business owner it’s important to plan to take vacations, after all what is the point of working so hard if you can’t unwind and relax on a real vacation. This means turning off all your computers, disconnecting from social media and spending real quality time with your family. Everyone needs a vacation, the problem is business owners tend not to take very many. And when they do,

Let’s Get Feedback from Our Customers

The people that know your business the best and can help you improve your business are your customers, and one of the best ways to really improve your business is to get feedback from your customers. Then implement changes and improvements based on this feedback. However, it can hard and an extremely daunting task getting feedback from your customers if you don’t know how to make it part of doing


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