Tag "family"

What is Your Leadership Style?

Knowing your leadership style can help you in many areas of your life and career choices. Styles of leadership differ from person to person and involve your style of implementing strategies, how you motivate others and how you provide direction to followers. Some styles of leadership to study are: Paternalistic – As you might have guessed, the paternalistic style of leadership is becoming a “father figure” for your followers –

Five Ways to Balance Business and Life Goals

One of the biggest challenges when starting your own business is finding the correct balance in your life, you don’t want to spend all of your time working as you will miss out on living your life. Striking a balance between the two has always been a problem for entrepreneurs with many simply starting a business a buying a job. Let me share with you five ways in which you

How to Turn Your Best Customers into Your Biggest Assets

If you were buy a new automobile or mobile phone and a trusted friend mentioned that a particular make you were interested in purchasing had faults but another model was much, much better, if you are like me you would sit up and take notice. This is because consumers trust their friends, family, influencers and authority figures to make recommendations about products and services to them, in addition there are

Different Types of Business Insurance to Consider

Unless you’re an insurance broker it’s never fun to think about insurance, the trouble is as business owners we all need to think about insurance because it’s a business necessity nowadays. You obviously want to do everything you can to protect yourself and your family from loss, if something should go wrong. You might find it hard to imagine anything going wrong in your business, but it happens to numerous

Steps to Create Your Business Mission and Vision

There are numerous reasons you might need to create a business or mission statement for your business, sometimes you’re creating it to motivate your business colleagues, yourself and also stakeholders. At other times you might create a business mission and vision to help you understand how to better market to and provide value to your audience. It’s actually possible to create a business mission and vision that aligns all your

Eight Reasons You Should Hire a Business Coach

Hiring a business coach is an important step for most small business owners, if you think about it, no senior manager of a large business does everything alone when it comes to running a business. They have assistants and advisors and many people that help keep them focused on and on track. A lot of times they also have a board of directors that create the focus and goals for

Incentivizing Word of Mouth Marketing Through a Referral Program

One of the most powerful strategies to spark word of mouth activity is using a referral program. The basic idea is rewarding customers for recommending the brand to their friends and family. Types of referral programs There are many different ways to implement a referral program, but the most common (at least online) is giving customers a special link they can share with friends. When one of these friends takes

Word of Mouth Marketing with Social Media

The advent of social media is probably the most important thing that has happened to word of mouth marketing since the telephone was invented. Never before has it been so easy for people to discuss and recommend products and services to their friends and family. The opposite is also true of course, as a single tweet can have a devastating impact on a business if not properly tended to. Here

Word of Mouth Marketing in the B2B World

Traditionally, word of mouth marketing has mostly been focused on business to consumer scenarios. The idea being to create an environment where consumers are encouraged to talk about, and perhaps recommend, a business to their friends and family. The same idea can, with a few adjustments, be applied in business to business situations. What we’re looking for here is creating a “buzz” within an industry or business segment. The power

Tips for Creating and Maintaining a Realistic Schedule 

One of the hardest parts of working for yourself as a contractor, freelancer or whatever you call yourself is creating and maintaining a realistic schedule for work and family life. I know I started out in business thinking I would have loads of billable hours and I imagine most people start their business believing they will have around forty hours a week available as “billable hours” but soon learn that


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