Tag "facebook"

How to Find Subject Matter Experts

Sometimes you might want to talk to someone who has specific expertise about a specific topic. The best way to do this is to identify and contact subject matter experts. Subject matter experts aren’t just professionals in the niche; they are people who want to discuss and inform people about the topic as much as they want to work within the niche. Industry Associations These are organized groups that usually

Automate Your Digital Marketing

I’m a small business owner, in fact I’m an army of one and yet I manage to compete with businesses employing hundreds of people with multi-million dollar budgets. Since automating my digital marketing I’ve become what is known as an influencer, I’ve even been listed as a top ten content marketing influencer, top 100 social media marketing influencer plus a few others. Newspapers and Magazines ask me for quotes they

What Should I Put in My Emails for My Email List?

One of the hardest things to do when it comes to content is to figure out what to send to your audience in an email. This list might get you started. But, in general, you want to send emails that have a point. The point will be to educate, entertain, engage, and inspire to action. If you can’t do that, then you may not need to write that email. Welcome

Email Marketing Tips during the Christmas Holiday Season

Email marketing during the holiday season requires some special measures to ensure that your message is heard through the noise everyone else is making during the holidays. Marketing has to always be happening, but you should ramp it up a little bit during the holidays due to everyone else doing the same. Plan Ahead You want to be noticed, so plan ahead so that you can figure out how your

Top Ways to Use Online Experiences to Boost Your Business

Did you know that your customers are much more likely to tell their friends bad stuff that you do than good stuff – unless the good stuff is extraordinary? They already expect to see fast-loading shopping websites, secure shopping experiences, and one-click ordering. It’s what they don’t expect that matters most when it comes to using online experiences to boost your business. Send a Card When a customer makes a

Creating a Productive Writing Environment

Writing is difficult, especially if you have to create consistently good content for content marketing for example. Anyone that says otherwise isn’t telling the truth, or they’re not a writer. It can be even more difficult when you own your own business. You probably have a number of distractions, tasks and responsibilities. One of the best ways to make writing content for your business just a little bit easier is

Tips for Incorporating Native Advertising into Your Publications

If you’re going to use native ads in your publications, it’s very important that you know what you’re getting into and you stay true to the ideas, morals and values that you want to project for your brand. The first thing to understand is the different types of native ads that you can use. Within Feeds Usually these ads appear on networks right in the information feed for users, with

What is Viral Marketing?

Viral marketing always seems like an impossible dream – a method of marketing so super-secret that if it doesn’t involve cat pictures on Facebook, it just won’t work for the average person. Let’s look first at what viral marketing really is. Viral marketing, stripped of its mystique, is any strategy that encourages content consumers to share the content they consume – allowing for an exponential growth in the reach of

Should You Consolidate Your Logins?

Consolidating logins by using social media sign-ins seems like a really good idea. For a start, it’s one less thing to have to remember. However, as a website owner you may be giving up some control over customer information by agreeing to do this. You’re going to have to decipher the pros and cons of consolidated logins based on your own business model to determine whether or not you should

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