Tag "facebook"

Why Facebook Ads Work

Far to many business owners and digital marketers are still sitting on the fence as to whether or not they should utilize Facebook Advertisements (Ads). The simple answer is yes, of course you should be, otherwise you are missing out on a golden opportunity to market your business for cents per click on the most popular social media website in the world. Facebook has 1.8 billion users per month, which

How to Choose the Best Social Media Platform for Your Advertising Campaign

Deciding which social media platform to spend your advertising dollars with is easy, it’s the one where all of your potential customers hang out. Chances are it’s Facebook as everyone it seems uses Facebook, with over 1.8 billion users per month. This means that one person in every five that spends time using a smartphone is spending time on Facebook. Facebook has also recently acquired the popular photo-sharing site Instagram.

Buyers Don’t Just Want a Solution – They Want to Feel Good about It

Small Business owners who let’s face it, are expected to know about marketing, plus many other marketers tend to think that consumers make purchases (shop) in a logical manner. This however is not the case, studies have shown shoppers make decisions based on emotions first and then try to justify them with logic. Everyone wants to feel good about what they have purchased, and in particular people love to feel

The Part Empathy Plays When Selling Products or Services

One of the reasons internet marketing has been so successful in the past twenty years or so is that it allows companies to tap into customer interests and concerns on an unprecedented level. Instead of the “scattershot” approach to marketing of TV ads, for instance, online advertising is very targeted, especially through the use of pay-per-click (PPC) networks like Google AdWords and Facebook and Twitter ads. They allow companies to

How to Find Subject Matter Experts

Sometimes you might want to talk to someone who has specific expertise about a specific topic. The best way to do this is to identify and contact subject matter experts. Subject matter experts aren’t just professionals in the niche; they are people who want to discuss and inform people about the topic as much as they want to work within the niche. Industry Associations These are organized groups that usually

Automate Your Digital Marketing

I’m a small business owner, in fact I’m an army of one and yet I manage to compete with businesses employing hundreds of people with multi-million dollar budgets. Since automating my digital marketing I’ve become what is known as an influencer, I’ve even been listed as a top ten content marketing influencer, top 100 social media marketing influencer plus a few others. Newspapers and Magazines ask me for quotes they

What Should I Put in My Emails for My Email List?

One of the hardest things to do when it comes to content is to figure out what to send to your audience in an email. This list might get you started. But, in general, you want to send emails that have a point. The point will be to educate, entertain, engage, and inspire to action. If you can’t do that, then you may not need to write that email. Welcome

Email Marketing Tips during the Christmas Holiday Season

Email marketing during the holiday season requires some special measures to ensure that your message is heard through the noise everyone else is making during the holidays. Marketing has to always be happening, but you should ramp it up a little bit during the holidays due to everyone else doing the same. Plan Ahead You want to be noticed, so plan ahead so that you can figure out how your

Top Ways to Use Online Experiences to Boost Your Business

Did you know that your customers are much more likely to tell their friends bad stuff that you do than good stuff – unless the good stuff is extraordinary? They already expect to see fast-loading shopping websites, secure shopping experiences, and one-click ordering. It’s what they don’t expect that matters most when it comes to using online experiences to boost your business. Send a Card When a customer makes a

Creating a Productive Writing Environment

Writing is difficult, especially if you have to create consistently good content for content marketing for example. Anyone that says otherwise isn’t telling the truth, or they’re not a writer. It can be even more difficult when you own your own business. You probably have a number of distractions, tasks and responsibilities. One of the best ways to make writing content for your business just a little bit easier is

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