Tag "example"

Cloud Computing – Is It Safe?

Cloud computing is a 160 billion dollar industry. It’s fabulous for small businesses, because now they can compete with big business even if they don’t have the infrastructure to build intranets and all the other things they had to do before cloud computing existed. For example, a sole proprietor graphic designer can now use Creative Suite by Adobe in the cloud for a monthly fee instead of a high up-front

How Many Website Visitors Will I Need to Generate $100,000?

“I help business owners set realistic online goals and then using website design, conversion rate optimization and content marketing I make it happen.” When asking business owners for goals many of them will automatically mention revenue … for example the website needs to generate $250,000 worth of business … $500,000 or a $1,000,000 plus. Knowing this helps me to understand where you want to be, why you want to be

The Power of Transitions in Copywriting

Anyone can create content, but creating great content that not only engages your audience but also gets them to do something is a blend of art and science and strategy. By learning a few simple tactics it’s possible for your content to be much, much more powerful. When you first start on your content marketing journey, you cannot be expected to be a master craftsmen. However by continual learning you

Remarketing to Change Minds and Convert

Remarketing is an incredibly effective way to connect with all the visitors on your website. It is especially effective for those individuals who’ve visited your website but did not make an inquiry or purchase. This marketing technique allows you to strategically place your targeted ads in front of a defined audience, the same people who previously visited your website. Remarketing can be highly effective, because once a potential customer leaves

Cross Selling versus Upselling

Cross selling and upselling are both great ways to add additional revenue to your bottom line, both attempt to encourage the customer to purchase additional products and spend more money. When cross selling a customer will adds in more products from a complementary category that may or may not be related to the same category as the original item purchased, and purchasers aren’t required to make the other purchase to

Why Acknowledgements Matter

Why Acknowledgements Matter: To The Team Leader And The Team Members William James, the father of psychology, stated that the most fundamental psychological need is to be appreciated. Everyone wants to feel appreciated for the work we do. For leaders, the payoff for showing your appreciation is that your team members will do more for you. Team leaders often believe they are more appreciative of their members than the team

Key Performance Indicators You Need to Track

As an online marketeer, business owner you understand the importance about attracting visitors to your website this is why so much money has been spent on search engine optimization over the years, right? Well, if your website attracts one thousand visitors per week and this generates shall we say, two inquiries per week. By doubling your conversion rate you would generate four inquires per week from the same number of

Does Your Content Scale?

If you’re like me, on those occasions when you sit down and think about your overall content creation strategy, you ask yourself before spending any time on any piece of content, where or not that piece of content is scalable. By scalable I mean can you repurpose that content to use as something else, for example if you produce a video can you then create a podcast and a series

How to Write Your Business Vision

Everyone needs a vision and this is especially true of business owners, a vision is what I like to think of as the best sort of daydream, the sort you have in the middle of the afternoon after paying all of your bills. It’s about sitting in a cafe in a far flung land, watching the sunset while working from your laptop. It’s the fanciful but possible potential of your

The Importance of Establishing a Good Workflow

If you work as a freelancer or as part of a small team, improving productivity can mean the difference between earning a good living, taking on additional clients or not. But if you can establish a good workflow for the type of work you perform you will be able to take on more clients, work smarter, faster and make more money. For a Better Workflow Develop Package Rates It never


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