Tag "emotions"

Where Does Emotion Play a Part in the Customer Experience?

As a business owner you no doubt understand that emotion plays a key role in your customers overall experience with your business, and you no doubt take this into consideration when mapping and planning your customer experience… because let’s face it, the journey every customer takes with your business is emotional. Why Emotions Are Important The reason emotion is such an important issue, is that it’s a vital part of

It’s All About Me; Employ WIIFM and Cut out the Bragging

We’ve all been to a business networking event, or even a social event and found ourselves speaking to someone that always talks about themselves, similarly we’ve all spoken with someone who always talks about you. Which person do you think is more persuasive, a better communicator and more likely do close more business and make great connections? You’re right if you said the later, the person that talks about you.

How to Create Content that Elicits Emotion

The best online content is that which elicits emotion. It causes readers to feel something. Not only does this create a powerful bond between a content brand and its fan base, it also leads to viral sharing, which is the dream of all content marketers. Keep It Positive Common knowledge tells us that positive content gets more shares. It makes sense if you think about it: The most shared content

Mastering Digital Storytelling to Evoke Emotion

We all love a good story and the art of storytelling includes weaving in the facts you want to include along with all of the extra information that brings the reader closer to the storyteller. The aim is to weave a story that engages the reader and pulls them in, so that they really care about the outcome of the story. The more a customer cares about your story, the

Tips For Feeling More Confident In Your Own Leadership Role

Darrilyn was hired to manage a team of people. There was one problem though. She lacked the confidence in her own ability in the role of leadership. She was constantly asking her boss if she should do this or say that. Her boss was starting to have doubts about his choice, even though he knew she had the skills. The team under her were floundering as well without the strong

Team Building Activities That Help Employees Increase Their Self-Awareness

Team leaders are often put in the position to help with team building activities that will help their employees increase their self-awareness. They know that team members who feel good about themselves are able to focus better, take less time off and are generally better able to get along with their coworkers. On the other hand those with low self-awareness can make more mistakes, hesitate in doing their best and

How to increase your self awareness as a leader

How do you know you are being a good leader? What are the most important traits you need to have to be a good leader? Is there one characteristic that is more important than any other? Some believe it is being a good motivator while others say it’s having integrity. According to psychologist and author Sherrie Campbell it is self-awareness. Self-awareness is the ability to monitor one’s own emotions and

How to Write Controversial Blog Posts

I’ve been working in one business or another for over thirty years now and I believe that the older you get the more opinionated you become, however when wanting to create a controversial blog post there are right and wrong ways to do it. When writing a controversial blog post it’s important to keep your focus, base your opinion on facts and not fiction, edit for clarity and pay particular

How Your Personal Story Can Attract Clients

Mankind has for thousands of years past information down the ages with stories and telling the best story of why you do what you do, can attract clients. In fact, telling your story can do a much better job of client attraction than listing the features of the work you do. The secret to success is weaving the story you tell, with the solutions you provide and how that benefits

How to Develop a Success-Focused Mindset

A wise man once taught me that “Life is a self-fulfilling prophecy” and the truth is simple, the more focused you are on success the more likely you are to experience it. A few years ago everyone was talking about “The Secret” where they espouse the idea that putting out positive thoughts into the universe, and even being specific about those thoughts, will result in you getting what you want.


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