Microtargeting is a marketing strategy that utilizes consumer data and demographics to identify the interests of individuals or small groups of like-minded individuals and influence their actions or thoughts. An important aspect of a microtargeting campaign is to know the preferred communication channel of the targeted individuals. Most people reading this will have experience microtargeting in the form of paid political automated robotic phone calls, and emails from political organizations.
I am often asked if Christmas, the New Year or another time of year is the best time of year for email marketing, however the answer always comes as a surprise, especially when it shouldn’t. Like almost everything to do with marketing the answer completely depends on your audience first and foremost and the products and services you are promoting second. I might sound like a broken record player (guess
When I started out in business on my own, I thought I knew it all. I was good at what I did and I focussed on the joys of working for myself, no one telling me what to do, earning what I wanted and taking time off as I liked. The trouble however it that all of this takes work, lots of hard work to earn the dollars necessary to
Working with the press is a skill every smart business owner should seek to develop, especially nowadays as access to the press has never been easier. If really doesn’t matter how large or small your business is, the press can make you or break you when it comes to getting the word out about your products and services. Here are a few suggestions on how you can create a positive
Are you a slave to email, do you feel that as soon as an email hits your inbox you have to stop what you are doing, read the email and respond to it, does email management exist for you? When you are out, do you check your emails on your smart phone? Does email sometimes feel more like a burden than what it’s worth? The truth is that email is
There is no doubt that being a virtual assistant has many perks – you get to work from home, you do a variety of interesting and challenging work, you have flexibility to set your own hours and to take as much or as little work as you can handle, and you make a nice sum of money in the process. However, with all those perks means there is also great
We all know that interruptions can take a chunk of productive time out of our day, but many don’t realize how much time they actually consume. Sure, you might only spend five minutes on the phone, or talking to a co-worker, but then it takes you another minute to get back to your desk, get comfortable, get yourself concentrating and back on track. Even if it’s not a lot of
Time management is one of the biggest challenges modern workers face. New technologies have given us more freedom to have flexible schedules and many more opportunities to slack off. Here are a few tips you can use to get yourself on track to being more productive. Write a to do list and keep it in a prominent place. It is also a good idea to prioritize your list and do