Tag "email"

Types of Fraud That Target Businesses

Phishing is at an all-time high. This is where scammers try to get any type of sensitive information in many different ways to use to steal from a business or a person. They will use means such as breaking into email by stealing passwords in hopes to find information in the email, or to use the email for more phishing scams by pretending to be you when they’re not. You

Should Sales Funnels Be Different for Different Types of Sales Letters?

The job of a sales funnel is to collect information about your prospects, turn them into leads, then into customers and ultimately repeat buyers and raving fans. Depending upon your goals, you may slightly change the order of sales funnel depending on where the entry points are. But for the most part, the sales funnel remains the same with the widest part at the top. It boils down to these

The Benefits of Targeted Messaging

Email marketing in theory is pretty easy, you send a bunch of emails to your subscriber list and watch those sales come in, unfortunately nothing is ever as easy as it sounds. Whenever you send email messages to your audience, the more targeted and focused they are about what you want your audience to do, once they have read the message the more conversions you’ll experience. With targeted email messages

Put Your Sales on Autopilot With an Automated Follow-Up Sequence

The web pages that make up your sales or opt-in funnel as discussed in our previous article are only the beginning. To really push through and encourage sales, you need to stay in regular contact with your audience. The easiest way to do that is through your email marketing software, by sending periodic emails with various related offers and valuable additional information. Let’s take a look at a typical follow-up

The Importance of Public Speaking

Businesses need to generate a consistent number of leads and sales, gone are the days when traditional advertising was all that was needed. Today’s consumers have been bombarded with advertisements so much so, that they are now almost blind to them. Everyone and anyone it seems from beginners to experts are trying to use social media and technology to generate leads; however, consumers are growing weary of being so disconnected.

Introducing Word of Mouth Marketing

Over the next few days I’m going to tell you all about word of mouth marketing, you’re going to learn about the importance of word of mouth marketing in business and how to encourage it. You’re going to learn how to incorporate it into your social media, email and even mobile marketing efforts. To start though, I’d like to talk a little about what word of mouth marketing is and

15 Ways to Kick Start Customer Satisfaction

Customer satisfaction should be the number one priority of any business. It can make a huge difference in how your bottom line is. Training your team members in ways to increase your customers’ satisfaction is key in building a good relationship with the customers. Here are the top 15 ways to increase customer satisfaction: Listen to what they have to say. Some will just need to rant, even if they

Some Networking Etiquette Basics

Networking Etiquette Just one faux pas during your networking can leave a bad taste in someone’s mouth that loses you dozens of potential contacts. Keep note of these golden rules of networking etiquette to stay on the right path. Respect your contacts. Never give someone the name of one of your contacts without asking that person first. Instead, you can say something like, “I know someone who might be able

Eight Email Marketing Design Trends to Watch

Email is constantly changing and evolving and the savvy marketeer would do well to stay on top of email design trends and other factors that can affect how well your email marketing performs. Email design isn’t just limited to what’s in the inbox either, it also includes your call to action, what landing pages you send your customers to, how these are optimized for conversions and much more. Pay close


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