Tag "email messages"

Eight Email Marketing Design Trends to Watch

Email is constantly changing and evolving and the savvy marketeer would do well to stay on top of email design trends and other factors that can affect how well your email marketing performs. Email design isn’t just limited to what’s in the inbox either, it also includes your call to action, what landing pages you send your customers to, how these are optimized for conversions and much more. Pay close

Effective Ways to Use Email Marketing

Most businesses in today’s technological world use email to some extent in the daily workings of their company or business life. It has proven to be not only an effective, but also a cost-efficient way to keep in touch with business contacts, whether in the same building or around the world. However, many companies have yet to realize the marketing potential they have at their fingertips when it comes to

Testing Your Email Messages – A/B Split Testing 

A/B split testing is also known as as just split testing or ab testing, it is a way to improve your email marketing exponentially by testing different email marketing messages. It’s called A/B testing because you have version A and version B that you send to your audience. Then you look at the metrics to see which one worked best. Only a small thing is changed in version B compared


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