If you’re involved in marketing in any shape whatsoever you should understand the importance of understanding your target audience or as others call it, your typical buyer persona. Now imagine this on steroids, imagine the ability to market to individuals “on the fly” with real time marketing messages. Imagine being able to send messages to each individual audience member that’s relevant to their needs and interests right then. If you
Tag "email marketing campaigns"
Email marketing is still one of the most effective forms of online marketing, that’s why so many companies spend so much time perfecting this aspect of their online business. The software you use to send your emails, your email marketing software if you most likely already offers some tremendous features regarding analytics (stats). But, sometimes you might need to drill down ever deeper, or get some information that is not
E-mail marketing is not about attraction, it’s more about conversions and it’s important to understand this. Your list building activities are about attraction, your email marketing is about engaging your audience, making connections and building trust so they convert to clients. All marketing campaigns start with pretty much the same requirements; understanding your goals and knowing your target audience. Attraction is made up of various events such a regular blogging,