Tag "email marketing campaign"

How Often Should You Review Your Marketing Strategy?

No matter how good your marketing plan for your business is, much of it will be based on assumptions, educated guesses and past statistics, however nothing is ever the same as reality. Once you start to implement your marketing plan you can see how closely your assumptions match the reality you can start to tweak and adapt your plan to keep it fresh, relevant and based on reality. There are

Kick Ass Online Advertising Conversion Secrets

Hot or Not: Your Comprehensive Guide to A/B Testing and Heat Maps When it comes to the design of a business website, the ultimate goal is to create a website that is successful in convincing its visitors to perform certain tasks. Lately, A/B Split testing tools as well as heat maps have gained in popularity mainly because these tools offer a specific utility. But the real question here is, are


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