Tag "email list"

What Is a Customer Success Journey Map?

The customer success journey map is a lot like the idea of the product funnel. You need to know exactly where your customer is going to know what to expect in the end. It might go something like this: Trigger Something causes the customer to engage or buy so that they end up on your email list and in your product funnel. Onboarding They are put into the funnel and

Your Content Has To have a Purpose

Content is often considered an online business owner’s primary resource. It drives traffic. It helps make a sale. It provides authority, credibility and liking, which are all buying triggers. It also helps you market your business. Unfortunately, many business owners create their content without any direction or purpose in mind. They may create fantastic content. Yet if it’s missing a purpose, it’s missing an opportunity. So what do you want

How to Run Powerful Advertising Campaigns without Breaking the Bank

We have all wasted money on advertising however modern technology does allow almost anyone to run a powerful advertising campaign without it breaking the bank. You can utilize many different networks to focus your advertising campaign whilst they are low cost but highly effective. Pick a Network You have a few different choices when selecting a low cost network, with which to spend your advertising budget. The most popular and

Should Sales Funnels Be Different for Different Types of Sales Letters?

The job of a sales funnel is to collect information about your prospects, turn them into leads, then into customers and ultimately repeat buyers and raving fans. Depending upon your goals, you may slightly change the order of sales funnel depending on where the entry points are. But for the most part, the sales funnel remains the same with the widest part at the top. It boils down to these

Key Components of a Sales Funnel

As a business owner you will have heard about sales funnels, chances are you also think that your sales funnel is different from someone else’s after all your products and services are different. However, the first thing you need to realize is that the whole point of a sales funnel is the same regardless of the products or services that you are promoting. That point is to acquire new leads,

Reaching New Customers Using Lookalike Audiences

Imagine this, you have a database of customers and you want to be able to use this list to find other new potential customers, sounds like a sales and marketing dream doesn’t it. Well, this is exactly what lookalike audiences are and you can locate them on Twitter, Facebook, Instagram and even on AdSense. Each platform has its own name for them, but they are essentially the same thing, lookalike

How to Create Targeted Email Marketing Messages

One of the most important factors of email marketing is the actual crafting of the targeted email marketing messages themselves, after all these determine the success or failure of your email marketing campaign. As you know email marketing is such a highly effective form of marketing that you can’t ignore it, not if you want to maximize online sales that is. You often hear people say the money is in

How to Get Prospective Clients to Choose You

It’s often frustrating when you’re trying to secure clients, sometimes you’ll talk to someone who seems like a perfect fit for you, but they either don’t get back to you, or they tell you they have decided to use someone else. With all of the work associated with pre-qualifying clients this can be a big letdown, especially if you’re desperate for new customers. But often the experienced sales professional and

LinkedIn Account and Profile Security Overview

Once you create a LinkedIn account you need to ensure that your profile is completely filled out and that you are seen to be active, which means using LinkedIn at least once a day. This activity is one of the best ways to prevent fraudulent activities and keep anyone from breaking into your account, because you’ll know and be aware of it almost instantly. Choose Strong Passwords A password should

10 Tips for Marketing Your Business with Facebook Groups

The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook Groups is an excellent tool for making large numbers of people aware of your business, your products or services, and your message. For dramatic increases in the visibility of your company, you might: Search Groups for interests that you would expect your customers to have. For example,

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