Tag "email address"

How to Choose the Best Social Media Platform for Your Advertising Campaign

Deciding which social media platform to spend your advertising dollars with is easy, it’s the one where all of your potential customers hang out. Chances are it’s Facebook as everyone it seems uses Facebook, with over 1.8 billion users per month. This means that one person in every five that spends time using a smartphone is spending time on Facebook. Facebook has also recently acquired the popular photo-sharing site Instagram.

You Can’t Close a Sale if You Don’t Have Any Leads

Take a moment to think about the average sales transaction. Think about each of the elements that lead up to the transaction. Think about how these elements interact with each other like links in a chain. Now, ask yourself a question. Which one of these elements is the most important? It can be argued, with some validity, that all of the elements in the average sales transaction are equally important.

What is a Sales Funnel?

An online sales funnel is one of the most important marketing tools any online business has, and yet many businesses have no real understanding of what an online sales funnel is or how it works. By failing to fully understand this important aspect of running an online business means fewer sales, lower profits and could ultimately mean instability and potential failure. A Simple Sales Funnel A basic funnel consists typically

What is a White Paper and Should You Use Them?

A white paper is an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision. If you offer a product or service to business owners, white papers are an excellent way to explain your solutions to your audience. They work especially well for complicated issues that require some measure of education for the buyer to understand. The Purpose of a White Paper A white

Common Mobile Marketing Mistakes

Even though more and more people are accessing the Internet via mobile devices, with mobiles now outstripping computer sales by a tremendous amount and over half of social media users now using mobile to access their favorite social media platform, so many marketers are making serious mobile marketing mistakes. Let’s share some of the most common mobile marketing mistakes so that you can avoid making them. Complicated Forms I don’t

The Importance of Microtargeting Your Audience

Microtargeting is a marketing strategy that utilizes consumer data and demographics to identify the interests of individuals or small groups of like-minded individuals and influence their actions or thoughts. An important aspect of a microtargeting campaign is to know the preferred communication channel of the targeted individuals. Most people reading this will have experience microtargeting in the form of paid political automated robotic phone calls, and emails from political organizations.

Ten Tips to Create Subscriber Friendly Content 

If you run an email marketing list you know that many people subscribe to mailing lists and then have buyer’s remorse and immediately unsubscribe. Others will receive a few emails and leave for a variety of reasons such as feeling the content is not being directed to them and that they receive too many emails, some might even have forgotten signing up in the first place. If you are serious

How to Write an Autoresponder Series That Sells

An autoresponder allows you to send a series of pre-written emails to people that subscribe to your list. Each person who subscribes to your mailing list will start at the beginning of the autoresponder series and follow through the sequence you have programmed, finishing with the last one. Every business especially those that market products or services online should utilize autoresponders and below are a few general tips. Understand What

Nine Tips for Ensuring Your Press Release Is Newsworthy

News agencies come in all shapes and sizes nowadays and many of them are desperate for good original content, which means that it’s never been easier to get the word out about your business using a press release. However, it’s important to know how, why and to whom you should send a press release if you want them to help your business. One sure fire way is to ensure that

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