Tag "different ways"

Types of Fraud That Target Businesses

Phishing is at an all-time high. This is where scammers try to get any type of sensitive information in many different ways to use to steal from a business or a person. They will use means such as breaking into email by stealing passwords in hopes to find information in the email, or to use the email for more phishing scams by pretending to be you when they’re not. You

How to Conduct an Interviews for Your Blog

Interviews can do amazing things for your business and content marketing activities, they help you reach a whole new audience, and they boast your credibility and help build your authority. Interviews also provide a really useful form of content that will boast your engagement with your audience. Deciding How to Conduct Your Interview There are a number of different ways to conduct an interview, you could for instance send to

Approaching Customer Experience as a Story

One of the best way to think about the customer experience is as a story, this is how your customers experiences it. The story starts with their first contact with your business, whether directly or indirectly. The plot thickens as they learn about your products or services and as they begin interacting with you. The plot takes a major step forward when the customer decides to buy something from you,

Does Your Content Scale?

If you’re like me, on those occasions when you sit down and think about your overall content creation strategy, you ask yourself before spending any time on any piece of content, where or not that piece of content is scalable. By scalable I mean can you repurpose that content to use as something else, for example if you produce a video can you then create a podcast and a series

How Small Businesses Can Make Use of Native Advertising

Many small businesses already use a lot of native advertising and most do not realize that they are doing so. But, when you do realize, that you’re using native advertising, the following are the different ways that small businesses can make use of it. Making Use of Native Advertising Search advertisements On your website you can place a search bar that allows searches from Google to appear alongside your normal

What Type of Business Coach Is Right for You?

When selecting a business coach it helps to have some insight into your own personality to know what type of coach will help you get to where you want to be. There are many styles of coaching which you should be aware of, because the wrong type of coaching may actually cause your more harm than good. An Innovator Coaches who are innovators have a system already set up that

Incentivizing Word of Mouth Marketing Through a Referral Program

One of the most powerful strategies to spark word of mouth activity is using a referral program. The basic idea is rewarding customers for recommending the brand to their friends and family. Types of referral programs There are many different ways to implement a referral program, but the most common (at least online) is giving customers a special link they can share with friends. When one of these friends takes

Where to Find the Best Career Advice and Support

In business we learn how to network with influencers, with movers and shakers and we learn how to network with those in the know, resource centers if you like. That’s all well and good, however one of the most important aspects of networking is the importance of networking with your peers. Who exactly are peers, well these are people at about the same level of education and experience as you

What Is Multi-Channel Marketing?

Multi-channel marketing is all about getting your message out about your products and services through as many different channels as possible. The goal of multi-channel marketing is to get your information into the hands of as many of your target audience as possible. How many channels your use will depend on the ways you sell your products and services as well as how you find, engage and interact with your

Networking When You’re Just Starting Out

When starting a new business, it can often feel as if you’re all alone and the weight of the world is on your shoulders. This is especially true if your business is online, but it can feel like that if you’re starting any type of business. But, the truth is, you’re never really alone, you just have to seek out the relationships and go networking to build relations, rather than


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