Tag "decision making process"

Where Does Emotion Play a Part in the Customer Experience?

As a business owner you no doubt understand that emotion plays a key role in your customers overall experience with your business, and you no doubt take this into consideration when mapping and planning your customer experience… because let’s face it, the journey every customer takes with your business is emotional. Why Emotions Are Important The reason emotion is such an important issue, is that it’s a vital part of


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