Tag "customers"

Aligning Customer Goals with the Stage Your Customer Is In

As a marketer (and regardless of the type of business you have), make no mistake – you’re a marketer. You have to market to make your business successful. You know that, so you likely do a number of things: from social media marketing, to email marketing, to content marketing, to even running advertisements to get the word out to your audience. But, what if you could improve your marketing funnels

11 Ways to Improve the Customer Service Experience

As a business owner who serves customers, it’s imperative to find a way to focus on the customers’ experiences and how to make their experiences even better when dealing with your business. There is so much technology today to help smart business owners serve their customers in the way that the customer wants. If you want to be more customer centric (and if you’re smart you do want to be),

Three Awesome Social Media Monitoring Tools

What makes a good monitoring tool depends on your goals. Do you want more traffic, to get people to sign up for something, have your customers call you, or do you want them to directly buy something? Your goals, how large your business is and other factors will inform which social media monitoring tools you want to use. These three are meant for small- to medium-sized businesses and offer those

Some Pros and Cons of Offering Customer Support via Social Media

Today, customers expect service from multiple locations in multiple ways. Providing customer service via social media really is no longer a choice. If you have social media accounts for your business, you have no choice but to also answer questions, deal with issues, and do “customer service” communication on the platforms where you exist. Otherwise your customers will get frustrated with you for not answering their questions. There are both

Boast the Performance of Your Customer Support Team

Customer service teams are on the forefront of the customer experience. They know probably more than you do (if you’re not serving customers directly) about what the customer needs and what they need to serve the customer. So, in addition to these tips, ask your CSAs to help you make their jobs better by incorporating an open door policy or a suggestion box so they can tell you how they’d

Common Problems Customer Support People Face

Nothing is more important than customer service. If you can make the people you’ve already attracted happy, you’ll have lifetime repeat customers who will probably buy anything that you offer them in the future. But first, you must fix the problems that many customer support people face every single day. Lack of Continuity It’s important for companies to integrate all the ways that a customer communicates with customer service in

What Your Virtual Body Language Is Telling Your Clients

You’ve likely heard the jokes about miscommunication via online methods – whether it’s email, social media messages or chatting online. The reason is that text communication is missing the verbal body language cues that in-person communication affords. Interactive technology can often be deficient in allowing communication to occur without misunderstandings. But, you can end those problems by understanding what your virtual body language is telling your customers, and learn how

Three Tips for Great Website Content

Every single website should make use of well written and skillfully crafted content, sadly most don’t with many website owners simply throwing together someone on the fly and that being used for years. If you want to write great website content so that you stand out from the crowd and engage your audience, there are one a handful of things that differentiate great content from the not so great. If

How to Make Your Sales Scalable

One of the most important aspects of any scalable sales system is that your processes need to be easily repeatable. You have to create processes that you can ramp up or down as needed using systems and software that allow that. Let’s go over the various ways to make your sales scalable. Get the Right Sales Team Whether you use affiliates or an actual team of sales professionals doesn’t matter.

How to Choose a Networking Group That Works for You

One of the easiest and most important ways to get ahead in all aspects of life is to make connections with other people, I’m sure you have heard the saying “it isn’t what you know, but who you know that counts…” well that’s how important connections are. And if you think about it this applies to both our business and personal lives, especially as connections often become friends. Here are


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