Tag "customers"

Gaining More Sales with Instant Gratification Offers

Instant gratification can be easily defined as wanting something, and wanting it now. The opposite is delayed gratification. In the modern world where we are switched on 24/7 with our smartphones and tablets, instant gratification is the order of the day. People just don’t want to wait for anything. In order to make more sales, you need to tap into this mindset of instant gratification. We can also describe the

How to Test and Improve Your Site Load Speed

When it comes to website loading times, faster is always better, there are however a number of common reasons why your website might be slow, and a slow load speed can lead to your website visitors clicking away to another website, because they get impatient. Fortunately, there are ways to test your website load speed in order to determine its performance level and then fix whatever might be slowing it

Customers Will Pay More If You Show Them the Value

I see this all of the time, far too many business managers , marketers and online business owners make the mistake of thinking that every prospective customer is money conscious and always looking for the best possible deal. This actually could not be further from the truth, if you think of the difference between a Toyota and a Lexus and you will see there are a whole range of factors

Tools to Help Your Business Become More Customer Centric

The more you can get to know your customers, the easier it will be for you to add value to their lives and to succeed with your marketing. If you know what they want out of life, what their pain points are, and what keeps them up at night, you can focus on each customer individually and create products and services within your niche to meet these needs. Google Analytics

Ways to Grow Your Business through Collaboration

Businesses can achieve amazing growth through collaborating with other businesses. With business collaboration, you can reduce risks, increase success, and improve innovation. With the right plans, you can achieve amazing results and make some amazing friends along the ways. Create More Referrals When you work with others, even your competition, you create a situation where you will get more recommendations. The reason is that if you’re good at what you

How to Understand the Language of Your Audience

When someone comes to your website, blog, social media page or group, ask yourself does this person feel at home? Your audience should come to your online real-estate and feel as if you know them. The best way to accomplish this is to get to know the language of your audience, and then use that same language. Be Concise On your website, it’s important that the language you use is

Eight Ways Businesses Can Collaborate to Improve Sales

As a small business owner, you’re not really working in isolation, for instance you can collaborate with the business community to increase business and make more sales if you think a little bit outside of the box. Work with People You Like First, ensure that you choose business owners that you share values with, even if you’re competitive in some areas. You don’t want to work with someone you don’t

How to Become a Subject Matter Expert

Being an Subject Matter Expert (SME) will help you become the “go-to” authority within your niche within your audience if you understand what a subject matter expert does. The only thing standing in your way of being a subject matter expert is the time and effort it takes. Anyone who wants to do it can do it. You do not need formal education; you just need to know how to

How Important Is SSL?

Secure sockets layer or SSL is a type of security that protects customer names, phone numbers, addresses, credit card numbers and other sensitive data. It’s very important if you deal with anything to do with customer data or if you want your customer to feel as if you treat communication with them as important. It’s also becoming important for SEO now that Google is supposedly using it for ranking purposes.

Segmentation as a Sales Strategy

Market segmentation is part of any successful sales strategy. It will drastically increase your bottom line if implemented correctly. First, let’s talk about what market segmentation is, and then we’ll go over the different ways it can improve your sales strategy. What Is Market Segmentation? Many small business owners make the mistake of casting a wide net. They want to get as many customers as possible, so it initially makes

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