Tag "customers"

Customer Engagement Processes

A key component of any successful sales strategy is customer engagement, it’s important that customers have a variety of ways to engage with you. There are many channels available today that open engagement opportunities, such as social media, email, blog post comments, customer relationship management systems, and others. The trick is to engage with your customers in all the ways you’re able to do so. Regardless of the system that

How to Create Compelling Value Propositions

The dictionary defines a value proposition as, “an innovation, service, or feature intended to make a business, product or service attractive to the customers.” This really boils down to the time honored marketing method of knowing your target audience, identifying problems, developing solutions for them and then understanding how to let the audience know the benefits of choosing your product or service over someone else’s products or services. Define Your

Direct and Indirect Sales

As a business, the only way to become successful is to generate sales, the more sales you make the better. Businesses are always trying to figure out ways to generate more sales, both directly and indirectly. Direct sales basically means that you sell the service or product directly to the customers, whereas indirect sales means that you sell the product to someone else such as a wholesaler who will then

Train Your CSM Team Not to Put Things Off

Does your customer server management team hurry to fix problems when they occur or do they always seem to put things off. By putting things off this causes customers to be very dissatisfied and even make complaints. Instead, you need to train your customer service management team to never put things off unless they have a good reason to do so. Make Customers Your Priority Train your CSM team that

Creating an “Aha” Moment for Your Customers

Truly effective advertising requires that you make a great connection with your audience. And making a real connection with your audience requires that you know who they are, what they need, and how to provide it. Conduct Industry Research Understand how your industry works. It’s imperative to know the norms of different aspects of your industry such as typical conversion rates, who your competition is, and other information like that.

Ten Mistakes Businesses Make with Their Customer Support

Customer service is very important. Sadly, many businesses today seem to be afraid of providing good customer service. But, this is an opportunity for you. Stand out in this department and word will get around to your ideal customers. Avoid these ten mistakes and you’re already ahead of the game when it comes to good customer service. Making It Way Too Hard to Find Contact Information Your audience and your

Choosing the Right Brand Image

One of the first steps in creating an effective marketing strategy is to choose the right brand image for your business. It doesn’t matter if your business is large or small; branding is an important part of advertising and marketing your business. Your brand is the way other people identify your business. It needs to denote your values, identity, and the type of customers you want to work with. Define

Ten Ways to Make Raving Fans of Your Toughest Customers

We all have tough customers however wouldn’t it be great if you could take these customers and turned them around into raving fans… this can be accomplished most of the time.. But it can sometimes take a while to get there. By following these tips you’ll have more of a chance to convert your angry customers in to happy customers, or at the very least happy former customers that have

Tips to Reduce Customer Complaints

The best businesses anticipate customer service issues and handles them before they have a chance to grow into bigger problems. Thankfully, with the advent technology, you can find a good way to circumvent problems before they start. Set out to provide the best products and services possible, and remember that technology is here to help you. Use Technology to Stay on Top of Issues Set up your autoresponders to automatically

Seven Ways to Love Your Customers

No matter who you are or what type of business you run, it’s always important to find as many ways as possible to show your customers how much you value them, appreciate them and love them. What’s amazing is that once you do this, they will return that love to you in various ways, such as giving you referrals, sharing your information, buying more and ultimately becoming devoted fans and

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