Tag "customers"

Business and Technology Trends to Watch Out For

New trends come and go, but some stick around. Who would have thought back in the 90s that everything we knew about business was going to change? In what seemed like the blink of an eye, the internet became a real player in business the world over. Here are some trends to watch for in the coming year. 3D Printing Goes Mainstream You’ve heard of 3D printers and you probably

Use Email to Drive Your Customers’ Journey

Every customer has a journey that they’re on when they come into your marketing funnel. If you don’t yet have a funnel, look it up so you know what it is. You may already have one and not even realize it. Email is just part of the process of converting your audience. Know Your Customer Buying Cycle There is a general buying cycle. It goes like this: Awareness; Consideration; Purchase.

Your Customers Are the Most Valuable Assets

You’ve heard it before but it bears repeating. Without your customers, you would not exist. Your business would dry up and go away and never be seen again. Customers are truly the blood and life of any business. Your customers aren’t there for you; you are there for them. Remember, they can always go elsewhere. Let’s think about it a little more. Repeat Customers Are Cheaper Than New Pleasing your

Eight Ways to Surprise and Make Your Customers Happy

In reality, it’s not hard to make customers happy. You know this is true because you are a customer too. You buy things every single day and probably most of the time you’re either satisfied or you don’t even think about it. But, for the most part, customer service seems to have become a thing of the past. You can easily stand out by seeking ways to surprise and make

Serve Customers by Making Them Your First Priority

When you first started a business, you likely started with figuring out what audience you want to serve. But, sometimes after years of doing business that fact gets lost. It’s easy to start thinking of “me” instead of the customer. But, the customer is the heart of any business, and truly its only reason for existing. If you want to be around a long time, you will need to be

Eight Reasons You Need an Email List

If you don’t have an email list, then you need to get started building one. Your email list is the best way to keep in contact with your customers and to help prospects learn more about you. With an email list, you can build a real business online. Here are some of the reasons why. 1. You Own the List When you build an audience on other mediums like YouTube,

How to Make Your Customers Feel Special

One of the best things you can do as a business owner is to realize that your customers are the reason that you’re in business. Every business owner starts their business with a certain customer base in mind that they want to serve. It doesn’t matter whether you have a bricks and mortar business or an online business; your job is to provide value to the customer. When you focus

How to Know What to Automate

Automation is available in all aspects of business. You should definitely automate when it is possible to do so and it doesn’t get in the way of your relationships with your audience and customers. All automation should generally be a way to benefit your customer. If it benefits you, it should not be something noticeable to your customer or cause them any issues. Social Media Automation There is some amazing

How to Support Your Support Staff So They Can Best Service Your Customers

When you bring on staff to help you support your customers in your business, it doesn’t matter whether it’s a big business or a small business – the same principles apply. It’s imperative that your customer service team is able to support your customers fully and as quickly as possible, without too many problems or things that get in the way of doing the right thing. Provide the Best Possible

Eight Ways to Restore Customer Confidence

No matter how hard you try, if you have a successful business, one day a customer will be upset. Maybe a lot of customers have lost confidence. A data breach (think Yahoo), a product from a bad manufacturer got released (think blowing up iPhones), not knowing your audience (think Dixie Chicks), and more can all happen to well-meaning businesses and can cause consumers to lose confidence. But, you can fix

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