Tag "customer"

Ten Ways to Make Raving Fans of Your Toughest Customers

We all have tough customers however wouldn’t it be great if you could take these customers and turned them around into raving fans… this can be accomplished most of the time.. But it can sometimes take a while to get there. By following these tips you’ll have more of a chance to convert your angry customers in to happy customers, or at the very least happy former customers that have

The Difference between Customer Success and Customer Support and How They Work Together

Customer success and customer support aren’t the same thing, but they do work together. Customer success should be thought of as proactive and customer support reactive. Success is planned; support is given after an event. Let’s look at what customer success entails: Proactive Instead of waiting for a problem, customer success defines potential roadblocks in advance in hopes of avoiding problems. Customer Goal Oriented Customer success wants to know what

Online Cross Selling Success Techniques

If your website includes a blog and it should, especially if you’re a business you will not doubt have seen that the best blogs incorporate a related posts area, which is aimed at showcasing similar related articles to the one being read as people will then read more than one article and remain on the website for much longer. Well, cross selling works in a similar fashion in that it

Overall Customer Experience Optimization

Customer expectations have never been so high and businesses these days have to go a lot further to please their customers than in the past. The experience of each and every customer is important to the point that businesses have to consider the experience of one user over the masses. This is because businesses want each customer to come away with a positive experience that they want to tell others

A Few SMS Marketing Tools

SMS marketing is a great addition to any businesses marketing mix,  but if you really want to be good at it, like many other marketing methods it’s important to find tools that help automate much of the process. The more you can automate, the more you can focus on audience engagement and experience. That might sound counter-intuitive but the fact is, many messages should be automated while some shouldn’t. These

Different Types of Business Insurance to Consider

Unless you’re an insurance broker it’s never fun to think about insurance, the trouble is as business owners we all need to think about insurance because it’s a business necessity nowadays. You obviously want to do everything you can to protect yourself and your family from loss, if something should go wrong. You might find it hard to imagine anything going wrong in your business, but it happens to numerous

Is SMS Marketing Right for Your Target Audience?

When embarking on any kind of marketing, the very first thing you need to do, is to determine if the proposed method of marking is right for your target audience. If it is right, then you’ll need to determine how best to get started testing your assumptions to ensure your marketing campaign will work. SMS marketing is not different and it is used by a variety of different businesses and

Buyer Personas – What Is It All About?

Creating buyer personas is something all experienced business owners do before they develop their marketing plans, in fact you can’t develop any sort of meaningful marketing plan without first knowing who it is aimed at. A buyer persona is a picture of a particular audience member, it is not a group of people, or multiple groups it is a single individual; a typical person who might be in your target

Email Marketing Campaigns That Attract More Clients

E-mail marketing is not about attraction, it’s more about conversions and it’s important to understand this. Your list building activities are about attraction, your email marketing is about engaging your audience, making connections and building trust so they convert to clients. All marketing campaigns start with pretty much the same requirements; understanding your goals and knowing your target audience. Attraction is made up of various events such a regular blogging,

Marketing to Your Target Audience’s Feelings

Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good marketer it’s important to understand about human psychology and understand the place feelings play in a person making a choice to buy. While sometimes logic plays into a customer’s choice to buy, many times it’s feelings that feel like logic. Understanding the emotional triggers that can

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