Tag "customer service"

Boast the Performance of Your Customer Support Team

Customer service teams are on the forefront of the customer experience. They know probably more than you do (if you’re not serving customers directly) about what the customer needs and what they need to serve the customer. So, in addition to these tips, ask your CSAs to help you make their jobs better by incorporating an open door policy or a suggestion box so they can tell you how they’d

Common Problems Customer Support People Face

Nothing is more important than customer service. If you can make the people you’ve already attracted happy, you’ll have lifetime repeat customers who will probably buy anything that you offer them in the future. But first, you must fix the problems that many customer support people face every single day. Lack of Continuity It’s important for companies to integrate all the ways that a customer communicates with customer service in

Why You Should Outsource More

Imagine working just for a few hours each week. In Timothy Ferris’ book “The Four Hour Work Week” he suggests that you can literally outsource almost every task you dislike doing and end up working four hours a week instead of the forty or sixty most business people do. While you might not want to go as far as that, you may be able to outsource enough things, to give

Getting Started in Social Media

Starting out in social media marketing can be both daunting and exciting. On the one hand you have a fresh start for your business online; a blank page to be filled, and on the other hand, blank pages can cause writer’s block and cause you indecision. It really important to realize that first impressions count just as much online as they do in what we have come to know as

Social Media Customer Service

Social media is a way for businesses to build relationships with their customers, increase brand awareness, market their products and to also provide excellent customer service. Social media is the new word of mouth marketing, in its word of mouth marketing on steroids. When I started networking or word of mouth marketing, it was typically done behind closed doors. Now you can see how your brand gets known via the

Approaching Customer Experience as a Story

One of the best way to think about the customer experience is as a story, this is how your customers experiences it. The story starts with their first contact with your business, whether directly or indirectly. The plot thickens as they learn about your products or services and as they begin interacting with you. The plot takes a major step forward when the customer decides to buy something from you,

Using The Power of Persuasion in Your Content

You might find it surprising to find that most the decisions you make every day are based on external factors that work to pursued you to go in one direction or the other. When you are driving your car, the behavior of other drivers may make you slow down and let them pass. When you go grocery shopping, the packing may subconsciously persuade you to purchase it. The same holds

Real-Time Marketing Your Secret Weapon

If you’re involved in marketing in any shape whatsoever you should understand the importance of understanding your target audience or as others call it, your typical buyer persona. Now imagine this on steroids, imagine the ability to market to individuals “on the fly” with real time marketing messages. Imagine being able to send messages to each individual audience member that’s relevant to their needs and interests right then. If you

Could Poor Testimonials Affect Sales?

Do you know what your customers think of your business? If you don’t know, you might need to find out because what they are saying could be affecting your bottom line (sales). The Importance of Customers Without customers you don’t have a business, because customers are the backbone of any business, this includes businesses online and offline. Customers want to be treated in the same fashion online as those offline,

15 Ways to Kick Start Customer Satisfaction

Customer satisfaction should be the number one priority of any business. It can make a huge difference in how your bottom line is. Training your team members in ways to increase your customers’ satisfaction is key in building a good relationship with the customers. Here are the top 15 ways to increase customer satisfaction: Listen to what they have to say. Some will just need to rant, even if they


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