Tag "customer experience"

Approaching Customer Experience as a Story

One of the best way to think about the customer experience is as a story, this is how your customers experiences it. The story starts with their first contact with your business, whether directly or indirectly. The plot thickens as they learn about your products or services and as they begin interacting with you. The plot takes a major step forward when the customer decides to buy something from you,

Where Does Emotion Play a Part in the Customer Experience?

As a business owner you no doubt understand that emotion plays a key role in your customers overall experience with your business, and you no doubt take this into consideration when mapping and planning your customer experience… because let’s face it, the journey every customer takes with your business is emotional. Why Emotions Are Important The reason emotion is such an important issue, is that it’s a vital part of

Why You Need a Branded Customer Experience

If you’re doing things right, your brand tells your customers; “This is the unique thing we do, that nobody else does.” It sets you apart from your competitors and, in your customer’s mind, expresses why you’re the best at what you do or the only one that does what you do, the way you do it. Your brand and the experience you offer your customers are intimately related. This is

Overall Customer Experience Optimization

Customer expectations have never been so high and businesses these days have to go a lot further to please their customers than in the past. The experience of each and every customer is important to the point that businesses have to consider the experience of one user over the masses. This is because businesses want each customer to come away with a positive experience that they want to tell others

How and why businesses make use of Scent Marketing to boost sales

In the world of marketing, businesses have essentially made use of every sensory avenue they could think of, from sight to sound to touch, to convince customers to buy their product or to create a positive brand image. One of the less travelled avenues that are gathering traffic today is the olfactory kind, and retailers all over the world are trying to find that perfect smell of success to boost

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