Tag "current customers"

How to Develop an Audience Persona

Audience personas are extremely important from a marketing perspective; in fact, everything begins by understand who exactly your audience is. They can help you gain insight from your audience on matters of segmentations, where to focus your time, which products to develop, how to write your copy, marketing messages and more. It’s probably one of the most important marketing tactics that you can do if you really want to be

Is Winning New Customers Losing You Old Customers

Have you ever felt taken advantage of and not appreciated by a business you have been a loyal customer of for many years? Have you ever sat watching the television and noticed one of those commercials offering new customers a huge discount over what you are now paying as a long term customer? Mobile phones and credit card companies are two that instantly spring to mind as being especially guilty

Overall Customer Experience Optimization

Customer expectations have never been so high and businesses these days have to go a lot further to please their customers than in the past. The experience of each and every customer is important to the point that businesses have to consider the experience of one user over the masses. This is because businesses want each customer to come away with a positive experience that they want to tell others

How to Create Better Word-of-Mouth Marketing

Word-of-mouth marketing is perhaps the oldest form of marketing that exists, not only that it’s still one of the most effective forms of marketing. It’s just common sense that when someone you know tells you about a great product or great service this word-of-mouth marketing outperforms other forms of advertisements. How to increase Word-of-Mouth Marketing Ask for Referrals If you want your current customers or contacts to give you referrals,

Why Customer Profiling Is Valuable to Your Business

Profiling  your customers is one of the most valuable things you can undertake, the list of why it’s valuable is almost endless. Customer profiling has been undertaken for as long as people have been involved in selling products. Customer profiling is why the sweats / candy are at the checkout isle when you go shopping, and why specific toys are at child’s eye level in department stores. It’s also why

Turning Customers into Repeat Buyers

Every single business of every possible size spends more money on acquiring new customers than on keeping existing customers. As a business owner you can reduce costs and substantially increase turnover by turning the customers you already have into repeat buyers, turning your product cycle into a never ending circle by expanding your customer lifecycle, in “to infinity and beyond”… (As Buzz Lightyear would say). Let’s look at how you

Let’s Create An Ideal Customer Profile

The vast majority of business owners reading this will not have an ideal customer profile, they will have heard that they need one but they will tell themselves that they can service all types of customers and so an idea customer profile isn’t of any use to them. I know this is true, because for many years I said exactly that, and only once I developed my own ideal customer

Five Customer Profiling Tools

Customer profiling is an important method of gathering information to help you better fulfill their needs and serve them. You’ll not only be able to create much more targeted marketing materials, but you will also be able to create better products and services as well as improve the offerings you currently have to meet their specific needs and wants. Nothing can improve sales more than enhancing your current customers’ experiences

Eight Ways to More Successful Email Marketing Campaigns

As business people we’re all busy people and this means we all get caught up in the things we have to do to keep our businesses running, this often means that things like automated email marketing campaigns that were set up with such vigor at the start can become stale and old without anyone even realizing, let’s kick start your things in style and for best results this should be

How to Control Overheads

Overheads are business expenses that are not specifically part of a business project. They’re the costs or your business that you’re going to have whether you have a customer or not. For example, you’re going to have to pay for electricity, office supplies, and facility rentals whether or not you make a sale. Costs that are specifically for a project, like shipping costs for final product, are not included in


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