Tag "copywriting"

The Basics of Creating Good Copy

Writing great copy is a skill that every content marketer should learn. In fact I’d go so far as to say if you create any type of content such as customer focused emails, quotes, etc. then these same skills and tactics apply to you as well. The following list is a short overview of what it takes to write good copy. Understanding your target audience Doesn’t everything start with understand

The Power of Transitions in Copywriting

Anyone can create content, but creating great content that not only engages your audience but also gets them to do something is a blend of art and science and strategy. By learning a few simple tactics it’s possible for your content to be much, much more powerful. When you first start on your content marketing journey, you cannot be expected to be a master craftsmen. However by continual learning you

Writing to Sell versus Writing to Communicate

Almost every small business can benefit for hiring a writing, the improvement in audience engagement almost always guarantees a better conversion rate, however it can be difficult to determine what type of writing you want. There are different types of writing, each requiring different skills that you need to promote your small business. It’s really easy to think that all writing is the same and anyone that can write can

Copywriting Trends Content Marketers Need To Note.

If you want to be successful with content marketing and specifically copywriting, or know how to identify good copywriting it’s imperative that you stay up to date with current copywriting trends and best practices. Things change so fast with new technology, that what was popular yesterday may be irritating today. If you stay up to date with copywriting trends you’ll avoid having those problems. However as with most sales and

The Basics of Copywriting

When the internet started becoming popular, it didn’t take people long to figure out that they could make a whole lot of money. While the dot-com boom has since subsided, there are still a lot of people making money online. This is often done by selling products, or by getting paid to promote products people make. This means that if you have a talent for writing promotional material, you can


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