Tag "conversion rates"

How Many Website Visitors Will I Need to Generate $100,000?

“I help business owners set realistic online goals and then using website design, conversion rate optimization and content marketing I make it happen.” When asking business owners for goals many of them will automatically mention revenue … for example the website needs to generate $250,000 worth of business … $500,000 or a $1,000,000 plus. Knowing this helps me to understand where you want to be, why you want to be

The Benefits of Targeted Messaging

Email marketing in theory is pretty easy, you send a bunch of emails to your subscriber list and watch those sales come in, unfortunately nothing is ever as easy as it sounds. Whenever you send email messages to your audience, the more targeted and focused they are about what you want your audience to do, once they have read the message the more conversions you’ll experience. With targeted email messages

How to Use Buyer Personas to Really Engage your Audience and Generate Sales

Have you ever used Google to search for a solution to a problem, found what you thought was a good match within the search results only to land on the website and then go, this website is useless it doesn’t answer any of my questions? Similarly have you ever landed on a website and gone, WOW, this website answers all of my questions and is really useful? I know I

Website Data Analysis Tools for 2016

Gathering data from your website is not just busy work, it’s important work that you need to do in order to ensure that you’re doing the best that you can to bring in the most targeted traffic to your website. Studying the information, you gather and then analyzing it to ensure that you make the best choices is important for your success. Moz.com If you’re serious about search marketing and

Essential Ecommerce Metrics #infographic

Do you have an eCommerce website? Is it generating as many sales as it could? Do you know what metrics to check to improve your conversion rates and generate more and more sales without increasing the number of visitors that you attract now? The simple fact is that most eCommerce websites are losing sales and customers because they the business owner doesn’t understand what metrics to track and monitor. Please

Marketing Your Business with Facebook Advertising

If you’re looking for more customers and are interested in advertising, Facebook advertising on Facebook is one option that you should seriously consider. Facebook advertising is extraordinary in its ability to select a very specific target audience, monitor the effectiveness of your advertisements, and modify the advertisements to try and improve your conversion rates. To help you maximize your results from Facebook Advertising, try taking these few key steps. Begin

Persuasive Words You Can Include In Your Content For Better Results

I’m extremely fortunate in that my English grammar and my spelling often sucks at times, however I know naturally how best to connect with people and incite them to do something. Words that other struggle to come up with, I instinctively use because with content marketing, it’s more often than not the words we use that hold the power to influence others. You know that words can inspire, incite action,

How to Edit Your Content for Higher Conversion Rates

If you are involved with online marketing, social media selling or content marketing you almost certainly spend a lot of time, energy and money into the creation of content and copy for your website. If you’re checking your metrics regularly hopefully all of your efforts are paying off. With just a few editing tricks it is possible to increase conversion rates and get a better response. Write a First Draft

Best Tools to Use for Analyzing 

Every business has to engage in some manner of analyzing to ensure that the business is performing at its best. Online businesses are no different, in fact it’s often easier to analyze how well your business is performing say compared to your traditional bricks and mortar business. I’ve put together some tools that will help you to analyze your business. Google Analytics Google Analytics are considered the industry standard and

Online Success, the Secret Sauce Recipe Every Business Needs to Know

If I could tell you have to improve your website so that it generated as many leads and sales as you wanted, would you listen to me? Well, let me share with you how I deliver on such promises and then you can see for yourself if your online strategy is working along these lines. The Problem with Web Designers Almost all website designers fail business owners, oh they start


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