Tag "content"

What Is a Customer Success Journey Map?

The customer success journey map is a lot like the idea of the product funnel. You need to know exactly where your customer is going to know what to expect in the end. It might go something like this: Trigger Something causes the customer to engage or buy so that they end up on your email list and in your product funnel. Onboarding They are put into the funnel and

Your Content Has To have a Purpose

Content is often considered an online business owner’s primary resource. It drives traffic. It helps make a sale. It provides authority, credibility and liking, which are all buying triggers. It also helps you market your business. Unfortunately, many business owners create their content without any direction or purpose in mind. They may create fantastic content. Yet if it’s missing a purpose, it’s missing an opportunity. So what do you want

Understanding the Behavioral Stages of a Customer

There are six stages of the buying cycle for any given customer. They are usually listed something like this: awareness, research, evaluation, decision, purchase, and post purchase evaluation. It’s very important to understand how this affects the choices your new customers make. And, if you can design content that takes all of that into consideration, you’ll be even more successful. Awareness At this time your customer is just becoming aware

Tips for Writing Actionable Title Tags

A title tag is used by search engines and individuals as information to know what is on that particular page. They usually appear in the tab on your browser when you go to the site in question. In addition they are used as anchor text when you share them on social media and in the search results. To create awesome actionable title tags, follow these tips. Install a Good Plugin

How to Get Clicks without Using Click-Bait Phrases

You’ve seen them used on even major news websites. Hyperbolic headlines and titles seem to have become the norm. But, most people express displeasure about it and due to the high usage these types of headlines are getting, people are starting to become blind to them. Thankfully, you can get clicks without using clickbaiting phrases. In fact, you’ll even build up more of that know, like, trust factor you need.

Aligning Customer Goals with the Stage Your Customer Is In

As a marketer (and regardless of the type of business you have), make no mistake – you’re a marketer. You have to market to make your business successful. You know that, so you likely do a number of things: from social media marketing, to email marketing, to content marketing, to even running advertisements to get the word out to your audience. But, what if you could improve your marketing funnels

How to Get Over Writer’s Block

Writer’s block happens to everyone. When you’re trying to create content for your website it can be extremely frustrating. Not to worry. Writer’s block will pass. Here are a few simple strategies to work through writer’s block and get back to being productive. Many times writer’s block is caused by a lack of motivation. You may simply not feel like writing. The best way to manage this type of writer’s

Tips and Ideas to Repurpose and Reuse Your Content

You should think of content is an investment that works for you over and over again within your content marketing campaigns. You obviously spend a lot of time writing it. You probably also spend a lot of time planning and researching it. It makes good business sense to make the most of your investment. When you repurpose and reuse your content, you maximize your return. Here are five tips and

How to Get More Audience Interaction

Reader interaction accomplishes many things for a website. It helps add user generated content. It also helps pull in more readers. People want to participate and see what everyone’s talking about. However, getting reader interaction isn’t always easy. Here are a few tried and true strategies for getting more interaction on your articles and blogs. Ask for it One of the best ways to get more interaction is to ask

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