Tag "content"

Does Advertising on Facebook – Social Media Make Sense?

I’m sure you would agree that in business if you want to sell something then you need to be where your potential customers are. Social media is the place everyone it seems now hangout at, especially Facebook. Advertising on social media therefore makes a lot of sense. However, social media advertising is different from search engine advertising such as Google AdWords or Bing Ads in a number of ways. Organic

The Single Biggest Reason Why Content Planning Is Essential for Your Online Success

The biggest reason why content planning is essential for your businesses online success is because content is the driver of everything you will do in your business. If you think about it, content attracts people (traffic), encourages subscribers, and promotes sales and growth. No matter what your business model, content can help you succeed. Think of your website or blog as your “store window” for your business. Every single modern

4 Types of Content That Are Worth Sharing

Many digital marketers make the mistake of thinking that all content is equal. They churn out blog post after blog post and then wonder why their traffic is actually going down instead of up. This is because they are probably boring their readers especially as most people seem unable to add any real personality into their writings. It might also be because they are not producing the kind of content

Eight Ways to Deliver Engaging Experiences for Your Audience

Your most central objective when it comes to building relationships with your audience is to create engaging experiences for them. When you truly engage your audience, they’ll respond to your content with comments, questions, and more points. They’ll like you, follow you, friend you, and retweet you. That’s why engagement is so important. Engagement can mean the difference between persuading your audience to buy from you or having them essentially

Customer Engagement Processes

A key component of any successful sales strategy is customer engagement, it’s important that customers have a variety of ways to engage with you. There are many channels available today that open engagement opportunities, such as social media, email, blog post comments, customer relationship management systems, and others. The trick is to engage with your customers in all the ways you’re able to do so. Regardless of the system that

Ten Mistakes Businesses Make When Implementing a Content Strategy

Creating and publishing content that your audience will not only enjoy, seek to read and will act on takes time, patience and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid. You Didn’t Plan Ahead For content marketing of any type to work, you need to have a plan in place. You

Ten Mistakes Most Businesses Make on Social Media

Using social media correctly can be an important path to business success. Unfortunately, many business owners make serious mistakes that impact their business in a bad way. If you want to use social media positively, avoid making these business mistakes. Mixing Personal and Business Keep your personal and business accounts separate as much as you possibly can, this means that your personal Facebook page is for your own use, your

How to Get Maximum Results from Google Analytics

Google Analytics is software that Google offers webmasters to help them identify what is working and what is not working, to draw and boost conversions. There is a lot you can accomplish if you have the right data. The key is to get data from Google Analytics that is actionable. This type of data answers the what, where, when, why and how that you need to maximize and properly optimize

Ways to Boost Your Visibility with SEO

Search engine optimization (SEO) is something every single small business owner should understand, at least to some extent. Whether you’re a blogger, a service business, a producer of something, a marketer, or you own a bricks-and-mortar business, SEO is important if you want to generate plenty of visibility for your business within the search engines. SEO isn’t a difficult concept to understand and isn’t all about keywords, meta tags, etc., 

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