Tag "content"

The Key to Email Marketing Success

When you build an email marketing campaign, it’s imperative that you conduct some form of testing to ensure that your campaign works as well as possible. There are many different types of tests that you can conduct to help you improve your email marketing efforts. Plain Text versus Visual Message You have a lot of leeway today in your ability to send beautiful and artistic messages. But should you? In

Telling Your Brand Story Successfully

If you want to keep your visitors coming back to your website and other online real estate locations, such as your social media channels, then you need to make them like you. One way to get people to like you is to let them in on your reasons for being. But, to tell your brand story successfully you need to do it with your audience in mind. Your audience care

How to Develop Strong Content

Developing strong content the educates and slowly pushes prospects along your sales funnel, is an important part of digital marketing. Your online content marketing strategy is imperative if you want to be successful. The first thing to do is determine what your goal is for any one piece of content. It might be to get more leads, to move prospects through your funnel, or something else entirely the point is,

How to Provide Real Value to Customers with Content

One of the reasons you create content, other than for search engines, is to satisfy your target audience. In fact, all content should be created with the idea that it should be valuable to your audience or best customers first and foremost. If it doesn’t provide value of some sort to this group of people, then it shouldn’t be created or published. The days of content for content’s sake are

How to Create the Right Content for Your Business Needs

There are so many different types of content available to the content marketer today that it can be confusing to understand how to create the right content for each specific need. In most cases you need content for education, engagement, and inspiration in all aspects of your business. The best way to create the right content is to know what the various forms of content are, plus what your goals

Use Email to Drive Your Customers’ Journey

Every customer has a journey that they’re on when they come into your marketing funnel. If you don’t yet have a funnel, look it up so you know what it is. You may already have one and not even realize it. Email is just part of the process of converting your audience. Know Your Customer Buying Cycle There is a general buying cycle. It goes like this: Awareness; Consideration; Purchase.

What Is a Customer Success Journey Map?

The customer success journey map is a lot like the idea of the product funnel. You need to know exactly where your customer is going to know what to expect in the end. It might go something like this: Trigger Something causes the customer to engage or buy so that they end up on your email list and in your product funnel. Onboarding They are put into the funnel and

Your Content Has To have a Purpose

Content is often considered an online business owner’s primary resource. It drives traffic. It helps make a sale. It provides authority, credibility and liking, which are all buying triggers. It also helps you market your business. Unfortunately, many business owners create their content without any direction or purpose in mind. They may create fantastic content. Yet if it’s missing a purpose, it’s missing an opportunity. So what do you want

Understanding the Behavioral Stages of a Customer

There are six stages of the buying cycle for any given customer. They are usually listed something like this: awareness, research, evaluation, decision, purchase, and post purchase evaluation. It’s very important to understand how this affects the choices your new customers make. And, if you can design content that takes all of that into consideration, you’ll be even more successful. Awareness At this time your customer is just becoming aware

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