Tag "content"

Ten Mistakes Businesses Make When Implementing a Content Strategy

Creating and publishing content that your audience will not only enjoy, seek to read and will act on takes time, patience and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid. You Didn’t Plan Ahead For content marketing of any type to work, you need to have a plan in place. You

Ten Mistakes Most Businesses Make on Social Media

Using social media correctly can be an important path to business success. Unfortunately, many business owners make serious mistakes that impact their business in a bad way. If you want to use social media positively, avoid making these business mistakes. Mixing Personal and Business Keep your personal and business accounts separate as much as you possibly can, this means that your personal Facebook page is for your own use, your

How to Get Maximum Results from Google Analytics

Google Analytics is software that Google offers webmasters to help them identify what is working and what is not working, to draw and boost conversions. There is a lot you can accomplish if you have the right data. The key is to get data from Google Analytics that is actionable. This type of data answers the what, where, when, why and how that you need to maximize and properly optimize

Ways to Boost Your Visibility with SEO

Search engine optimization (SEO) is something every single small business owner should understand, at least to some extent. Whether you’re a blogger, a service business, a producer of something, a marketer, or you own a bricks-and-mortar business, SEO is important if you want to generate plenty of visibility for your business within the search engines. SEO isn’t a difficult concept to understand and isn’t all about keywords, meta tags, etc., 

The Key to Email Marketing Success

When you build an email marketing campaign, it’s imperative that you conduct some form of testing to ensure that your campaign works as well as possible. There are many different types of tests that you can conduct to help you improve your email marketing efforts. Plain Text versus Visual Message You have a lot of leeway today in your ability to send beautiful and artistic messages. But should you? In

Telling Your Brand Story Successfully

If you want to keep your visitors coming back to your website and other online real estate locations, such as your social media channels, then you need to make them like you. One way to get people to like you is to let them in on your reasons for being. But, to tell your brand story successfully you need to do it with your audience in mind. Your audience care

How to Develop Strong Content

Developing strong content the educates and slowly pushes prospects along your sales funnel, is an important part of digital marketing. Your online content marketing strategy is imperative if you want to be successful. The first thing to do is determine what your goal is for any one piece of content. It might be to get more leads, to move prospects through your funnel, or something else entirely the point is,

How to Provide Real Value to Customers with Content

One of the reasons you create content, other than for search engines, is to satisfy your target audience. In fact, all content should be created with the idea that it should be valuable to your audience or best customers first and foremost. If it doesn’t provide value of some sort to this group of people, then it shouldn’t be created or published. The days of content for content’s sake are

How to Create the Right Content for Your Business Needs

There are so many different types of content available to the content marketer today that it can be confusing to understand how to create the right content for each specific need. In most cases you need content for education, engagement, and inspiration in all aspects of your business. The best way to create the right content is to know what the various forms of content are, plus what your goals

Use Email to Drive Your Customers’ Journey

Every customer has a journey that they’re on when they come into your marketing funnel. If you don’t yet have a funnel, look it up so you know what it is. You may already have one and not even realize it. Email is just part of the process of converting your audience. Know Your Customer Buying Cycle There is a general buying cycle. It goes like this: Awareness; Consideration; Purchase.

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