Tag "content strategy"

How Important Is SEO in Your Content Creation

Search engine optimization is an important part of any content strategy. Search engine optimization, more commonly known as SEO, means using specific keywords in your content that will draw traffic. This increases the chances of your content appearing in search engine results when people type in these keywords. What Keywords? There are tools you can use to find good keywords. The most popular is the Google AdWords Keyword Tool, which

Why You Should Be Measuring Your Content ROI

I’ve been content marketing since before it was called content marketing and before Google even existed, and I have found that content marketing offers an enormous amount of value to a business, from increased exposure, increased audience engagement to increased sales. However, at least initially it’s an awful lot harder to determine a return on investment (ROI) with content marketing than other more direct sales advertising and marketing like sales/landing


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