Tag "content marketing roi"

Why You Should Be Measuring Your Content ROI

I’ve been content marketing since before it was called content marketing and before Google even existed, and I have found that content marketing offers an enormous amount of value to a business, from increased exposure, increased audience engagement to increased sales. However, at least initially it’s an awful lot harder to determine a return on investment (ROI) with content marketing than other more direct sales advertising and marketing like sales/landing


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