Tag "content marketing"

Ten Ways to Repurpose and Refresh Old Content

Repurposing content is one of the best ways to produce high quality content consistently without taking up too much time each month or paying a fortune for writers and bloggers to create it. Almost everything old can be made new again through repurposing content. Here are ten ideas that can help you transform an ordinary article or blog post into an all-new, exciting format. 1. Top Tips Make your article

Ten Mistakes Businesses Make with Their Website

Every business should in this day and age, have a business website, a website can after all break a business or help make it truly successful. This holds true no matter what business you have, be it a solely online business or a traditional bricks and mortar type business. With a website being so important, let’s have a look at some mistakes that if you avoid you’ll create website that

The Content Intelligence Assessment You Should Do

Content intelligence is concerned with the data that content produces, for example, clicks, views, responses and so forth. To analyze how well the content that you’re promoting is working, you’ll need to look at your numbers thoroughly. As you study the numbers you’ll discover a lot of information about what other types of content you should publish, why you should publish it, and how it impacts your audience. Let’s look

How To Get Your Digital Marketing Mix Right

Ensuring that you’re doing all that you can to get your digital marketing mix right depends on your audience mostly, as well as the product or service that you want to promote. After all, there is no point in promoting something to the wrong people in the wrong place, the whole point of marketing is to ensure you are promoting the right products, to the right audience at the right

How to Create the Right Content for Your Business Needs

There are so many different types of content available to the content marketer today that it can be confusing to understand how to create the right content for each specific need. In most cases you need content for education, engagement, and inspiration in all aspects of your business. The best way to create the right content is to know what the various forms of content are, plus what your goals

Creating a Productive Writing Environment

Writing is difficult, especially if you have to create consistently good content for content marketing for example. Anyone that says otherwise isn’t telling the truth, or they’re not a writer. It can be even more difficult when you own your own business. You probably have a number of distractions, tasks and responsibilities. One of the best ways to make writing content for your business just a little bit easier is

How to Write if You’re Not a Writer

As a business owner you’re called on to manage a variety of tasks. Due to the importance of content, one of those tasks is writing. You have content to create. This can be a scary and potentially overwhelming concept. Many people fear writing or put it off because they don’t consider themselves to be writers. Good news! You don’t have to be a “writer” to write good content for your

Is Your Business Not Profiting Like It Should? Check These Things Now

As a business owner, you sometimes discover that even though you think you’re doing everything you should, you’re just not making the kind of profit you thought you would. This is not that uncommon and there are things you can check to improve your profit with just a few tweaks. Know Your Gross Profit Margin The first thing you should always know at the drop of a hat is what

Is Your Post/Tweet/Pin Content Interesting Enough?

If you’re creating content that you believe is interesting and of value, however no one seems to be reading it and sharing it, you have most likely asked yourself what is the point? If each post, tweet, video, pin and share that you work on doesn’t produce the results you expect, then it’s possible that what the information you are creating is simply not valuable or has no real purpose

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