Tag "content marketing"

How To Get Your Digital Marketing Mix Right

Ensuring that you’re doing all that you can to get your digital marketing mix right depends on your audience mostly, as well as the product or service that you want to promote. After all, there is no point in promoting something to the wrong people in the wrong place, the whole point of marketing is to ensure you are promoting the right products, to the right audience at the right

How to Create the Right Content for Your Business Needs

There are so many different types of content available to the content marketer today that it can be confusing to understand how to create the right content for each specific need. In most cases you need content for education, engagement, and inspiration in all aspects of your business. The best way to create the right content is to know what the various forms of content are, plus what your goals

Creating a Productive Writing Environment

Writing is difficult, especially if you have to create consistently good content for content marketing for example. Anyone that says otherwise isn’t telling the truth, or they’re not a writer. It can be even more difficult when you own your own business. You probably have a number of distractions, tasks and responsibilities. One of the best ways to make writing content for your business just a little bit easier is

How to Write if You’re Not a Writer

As a business owner you’re called on to manage a variety of tasks. Due to the importance of content, one of those tasks is writing. You have content to create. This can be a scary and potentially overwhelming concept. Many people fear writing or put it off because they don’t consider themselves to be writers. Good news! You don’t have to be a “writer” to write good content for your

Is Your Business Not Profiting Like It Should? Check These Things Now

As a business owner, you sometimes discover that even though you think you’re doing everything you should, you’re just not making the kind of profit you thought you would. This is not that uncommon and there are things you can check to improve your profit with just a few tweaks. Know Your Gross Profit Margin The first thing you should always know at the drop of a hat is what

Is Your Post/Tweet/Pin Content Interesting Enough?

If you’re creating content that you believe is interesting and of value, however no one seems to be reading it and sharing it, you have most likely asked yourself what is the point? If each post, tweet, video, pin and share that you work on doesn’t produce the results you expect, then it’s possible that what the information you are creating is simply not valuable or has no real purpose

How to Be Interesting

Have you ever asked yourself if you are interesting? Is what you are saying interesting enough to others to spark a conversation? Do you find yourself at networking events struggling for words, feeling awkward and as if no one is listening to you? Have people just walked off and left you when you are talking? If any of these are the case, don’t worry you can find ways to appear

Creating Content That Gets Shared

No matter what content you are creating, be it content marketing, social media marketing, blogging or something else, it’s beneficial and pretty important to try and say things that not only engages your audiences but that they also find worthy of sharing. But how can you ever hope to know whether or not what you are saying is valuable enough that your audience want to share it? Know Your Audience

A Holistic Approach to Growing Your Business

In the seemingly never ending quest to find a never ending stream of perfect customers and clients, a holistic approach to growing your business could be the best solution to allow you to succeed. To seek a holistic approach to growing your business is to seek to grow your business mindfully and thoughtfully. This is completely different to how many people run a business, often referred to as by the

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