Tag "content curation"

How to Save Money on Content

If your business has a website and you want it to do more than sit there doing absolutely nothing, then you need to produce engaging content to help market your website and to promote your business. One of the best ways to do this, is to ensure you have a content marketing plan based on the problems and issues faced by your audience, coupled in and tied together with the

Ethical Content Marketing – Are You Doing It Right?

With all of the spamming and scamming that happens daily on the Internet, how do you know that what you’re doing is ethical? Not only is it just plain bad to be unethical, it’s also not effective. If you engage in unethical practices, you won’t build a real fan base that sees your content brand as a source of valuable information. SEO Shenanigans There’s a fine line between optimizing your

Content Creator or Content Curator

There seems to be an almost endless supply of curated content shared on social media nowadays, I know of many businesses that do nothing but share curated content and others that create all the content they use. Some people think you have to pick either creator or curator, however the truth is that there is no reason real reason why you should choose between content curator and content creation. Let’s

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