Tag "content creation"

Why You Should Consider Content Repurposing

Content makes the online world go round. Content is what drives interest, engagement and profits when it comes to any online marketing effort. There is no other skillset or element that is more important to online success than quality content. As has been said, over and over, content is king. However, not every type of content is king. The real ruler of the online world is good, solid content. Why?

Realistic Content Repurposing Ideas

Content repurposing is one of the smartest things any business can do, content repurposing expands the reach of your online marketing efforts, allowing you to gain a new audience segment and increase profits. Content repurposing is the best way to get brand new content by recycling the information contained in older content. It is much easier repurposing content than it is to create brand new content. This ease means that

Plan in Advance Based on Season and Products

If you’re serious about content marketing, it’s important to make your content creation plans in advance. This needs to be based on the season as well as the products and services that you plan to promote, launch or market to your audience. Just as retail stores plan sales to coincide with the New Year so you should be planning in advance for each season too. Survey Your Audience You understand

How to Develop a Content Marketing Calendar

A content marketing calendar is a must if you want to be effective with your content marketing efforts. A content calendar will help you plan out the content you need to create, it will help you publish content at the right time, on the right channel in order to promote the events, products, services and information that your target audience needs whist fulfilling your business objectives. The main point of

How Large Media Companies Create Content

Have you noticed that newspapers, magazines, and large media companies often produce well researched and unique content on a regular basis? And while content marketers are able to find similar information, it’s a lot more common to use information from other websites because it’s easier. Long before the Internet existed newspapers and magazines learnt how to work completely differently to produce great content. How do that do this? Let’s look

Content Marketing Finding your own Unique Voice

Can you remember reading a well-crafted piece of content by a content marketing professional who knows how to write in their own voice, you will have noticed something special about the tone and the flow of the words? You can feel the passion, the self-expression and the clarity in what they are trying to convey. Have you ever watched a video, a feature film for instance and had almost shed

It’s All About Me; Employ WIIFM and Cut out the Bragging

We’ve all been to a business networking event, or even a social event and found ourselves speaking to someone that always talks about themselves, similarly we’ve all spoken with someone who always talks about you. Which person do you think is more persuasive, a better communicator and more likely do close more business and make great connections? You’re right if you said the later, the person that talks about you.

Content Creation Madness, What to Do When You Get Stressed

It takes a great deal of time and work to produce a steady stream of high quality content. You can easily get stressed and start to feel burned out. Aside from the usual stress reduction techniques (exercise, meditation, music or whatever else works for you), there are a few ways you can reduce the stress of your content creation. Slow Down If you feel overwhelmed, maybe you’re trying to produce

The Art of Prolific Content Creation, Creating an Editorial Calendar

In order to do content marketing successfully, you need to create a great deal of content. This can seem overwhelming at first, how do you get it all done? Content marketers do it by creating an editorial calendar to follow. An editorial calendar helps you stay on target. Following your calendar, you know when your content needs to be published and you can create and publish it in an organized

How to Create Actionable Content With a Content Marketing Plan

Many people fail at content marketing because they jump right in and start to produce content, pushing it out month after month until their enthusiasm wanes because they aren’t seeing any meaningful results. If you want to see meaningful results from content marketing you first have to have a content marketing plan to follow, without one you are simply producing content in the hopes that it achieves the results you


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