Tag "content brand"

When Thieves Strike

When Thieves Strike – What to Do When Your Content Is Plagiarized Plagiarism occurs when someone presents someone else’s work as their own. It’s content thievery and it happens everywhere online. People lift each other’s content without giving notice. Here’s how you can make sure your content doesn’t get ripped off online. Finding the Crooks First, how do you know if you’re getting plagiarized? The web is vast and you

Ethical Content Marketing – Are You Doing It Right?

With all of the spamming and scamming that happens daily on the Internet, how do you know that what you’re doing is ethical? Not only is it just plain bad to be unethical, it’s also not effective. If you engage in unethical practices, you won’t build a real fan base that sees your content brand as a source of valuable information. SEO Shenanigans There’s a fine line between optimizing your

How to Create Content that Elicits Emotion

The best online content is that which elicits emotion. It causes readers to feel something. Not only does this create a powerful bond between a content brand and its fan base, it also leads to viral sharing, which is the dream of all content marketers. Keep It Positive Common knowledge tells us that positive content gets more shares. It makes sense if you think about it: The most shared content


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