Tag "consumers"

How to Turn Your Best Customers into Your Biggest Assets

If you were buy a new automobile or mobile phone and a trusted friend mentioned that a particular make you were interested in purchasing had faults but another model was much, much better, if you are like me you would sit up and take notice. This is because consumers trust their friends, family, influencers and authority figures to make recommendations about products and services to them, in addition there are

The Importance of Public Speaking

Businesses need to generate a consistent number of leads and sales, gone are the days when traditional advertising was all that was needed. Today’s consumers have been bombarded with advertisements so much so, that they are now almost blind to them. Everyone and anyone it seems from beginners to experts are trying to use social media and technology to generate leads; however, consumers are growing weary of being so disconnected.

Wrapping Up Word Of Mouth Marketing

This series of blog posts about word of mouth marketing (WOM) gave you a lot to think about. You’ve learned that word of mouth marketing can be an impressive and powerful way to build your brand. It can be incorporated into any marketing strategy no mater if you do B2B or B2C selling. You’ve learned that even the most amazing marketing campaign will struggle to make an impact if consumers

Word of Mouth Marketing with E-mail

“Word of mouth” is traditionally thought of as something that happens mostly in face-to-face settings. In fact, the statistics support this: a study by Journal of Advertising Research showed that 75% of conversations between consumers about brands take place offline. Also according to them, 15% happens over the phone and “just” 10% takes place online. That does not, however, mean that it can’t be worthwhile to construct word of mouth

Introducing Word of Mouth Marketing

Over the next few days I’m going to tell you all about word of mouth marketing, you’re going to learn about the importance of word of mouth marketing in business and how to encourage it. You’re going to learn how to incorporate it into your social media, email and even mobile marketing efforts. To start though, I’d like to talk a little about what word of mouth marketing is and

What Is Showrooming and How Does It Affect Retail Businesses?

As the popularity of the Internet has grown until today almost everyone can access it at will using their smartphone, tablet or other viewing device. For retailers operating bricks and mortar retail businesses, this ready access to the Internet has meant that many people are now using offline stores as showrooms which is often call showrooming. People will visit these stores in person, try on clothes, and view items they

Online Strategy: Why Personalization is More Important than Ever

You’ve likely noticed that everything is personalized now. There is personalized search, personalized email marketing messages, personalized website experiences, and even personalized advertisements based on your search history. For some people it can be downright scary. But, for marketers, it’s an amazing thing of beauty, well most of the time. The fact is, that even though consumers are quite savvy when it comes to being sold to, personalization increases sales.

Women and Customer Relations

We’ve all heard the expression “The customer is always right.” In business, keeping our customers happy is crucial to our success. If we don’t have happy customers, we eventually won’t have any customers. And if we don’t have any customers, we won’t be in business for long. As consumers, women place a high value on good customer service. They want to know that their business is valued, and that the


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