Tag "competitors"

How You Approach a Sale Matters When it comes to Closing a Sale

If you’re in business, one of your main activities is making sales, sales leads to profits and without profits you won’t have to worry about sales too long as your business will go out of business. Sales is that vital to your business success, and if you accept that it is then it’s important to decide on the best ways your business can approach your target audience with offers. Depending

Why You Need a Branded Customer Experience

If you’re doing things right, your brand tells your customers; “This is the unique thing we do, that nobody else does.” It sets you apart from your competitors and, in your customer’s mind, expresses why you’re the best at what you do or the only one that does what you do, the way you do it. Your brand and the experience you offer your customers are intimately related. This is

What You Can Learn from Your Competitors’ Copy

Do you think you know everything there is to know about your business? Do you think you know more than your competitors? Do you study them? Chances are your competitors know one or two secrets of their own. While you shouldn’t copy your competitors’ copy, it’s beneficial to read it as often as you can. Sign up for their newsletter, follow them on social media and read their blogs posts,

How Scaling Affects Content Creation

Scaling content brings with it new ways to use the information you gather in your business, you may also be already doing a lot of this without even realizing it is content scaling. Ideas such as content repurposing, sharing and curating have been around for a while now. But, it’s not typically done with any real intent. Content scaling allows you to start thinking of your content strategy in new

Encouraging Word of Mouth Marketing in Your Business

While word of mouth marketing is undoubtedly powerful, choosing the right strategies for your business may pose a challenge. This article aims to show you a few of the best methods you could use to increase word of mouth activity from your customers. Before taking steps to focus on word of mouth marketing, you need to make sure there is a solid foundation in place. Even the most amazing marketing

The Importance of Establishing a Good Workflow

If you work as a freelancer or as part of a small team, improving productivity can mean the difference between earning a good living, taking on additional clients or not. But if you can establish a good workflow for the type of work you perform you will be able to take on more clients, work smarter, faster and make more money. For a Better Workflow Develop Package Rates It never

Study your Competition for Product differentiation

Product differentiation is an essential component in being competitive today. Which means that on occasion you have to study your competition, because if you don’t know for sure what they are offering how can you be sure you are different? By studying your competition you can learn to: Study your Competition to Identify Gaps in Products or Services By lining up your products with your competitors you’ll be able to

What Can You Learn from Your Competition 

Do you want to learn about your business and your audience, one of the best ways to do this is to actually research your competition? Studying the competition takes you out of your comfort zone and puts you squarely in your competitors, this will help you learn many things that can help you in your business to improve profits, products and the service you offer. Look For Better Keywords to

Ten Tips on How to Create Better Videos

We all want to learn how to create better videos that capture visitors attention and increases conversion rates, the truth is however, that just getting your videos out there is an important step that puts you ahead of your competitors. Contrary to what you might think, you do not have to worry about perfection to use videos for marketing purposes. What you should aim for are well thought out videos,

Attract New Clients through Community Involvement

As a business owner you understand how important it is to attract new clients to your business, one of the most rewarding and effective ways to do this is via community involvement. Community involvement can happen both on and offline, you can do both for the most impact, but if there is some reason you can only participate online that is fine too, the secret as with most things is


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