Tag "companies"

How Drop Shipping Works

Drop shipping is really not that complicated. It basically is a three-step process: Customer purchases product from your website at your cost You buy product from drop shipper at their cost Drop shipper sends product to your customer It’s even little less complicated than that, because usually you can set up your website so that when the customer places an order, the process of them paying and then the item

How to Find a VA That’s Right for Your Needs

Finding a virtual assistant is not as hard as it seems when you first think about it, however if you are going to utilize the services of an off shore virtual assistant you should avoid those companies that pay their virtual assistants pennies while charging you premium rates. Instead find an independent virtual assistant that works either alone or as part of a small team. You can also find someone

Tips for Improving Your PPC Campaigns

Those companies that offer pay-per-click advertising must be amazed at just how much money some businesses waste in useless advertising, I know that I see it every day when using the search engines. If only I could get one tenth of one tenth of all that wasted money I’d be wealthy beyond my wildest dreams. Creating an effective PPC campaign could therefore save you thousands while generating a return on

Understanding Customer-Centric Marketing

The only people that make money for your business are customers, they are the ones that bring the money to the table and customer-centric marketing stems from this. As with product development and content marketing the focus of customer-centric marketing is on the customer and not elsewhere. In order to learn to place this focus on your customers within your marketing, it’s important to understand why. Customers Bring All the

Ten Ways to Have a Much More Productive Business Meeting

I used to be a senior manager in charge of five hundred people and with a multi-million dollar budget we used to hold meetings upon meetings and for the most part they are the biggest waste of time possible. Have you heard the saying, if you don’t want to do any work hold a business meeting… that’s often not far from the truth and some companies actually hold meetings about

Measuring the Results of Word of Mouth Marketing

If there is one thing that is always true about word of mouth marketing, it’s that it’s never easy to accurately track the direct results of it. Short of wiring all your customers with microphones and cameras, there’s just no way of knowing exactly what they say to their friends about your product or service. This is precisely why many companies decide to not focus actively on word of mouth

Word of Mouth Marketing in the B2B World

Traditionally, word of mouth marketing has mostly been focused on business to consumer scenarios. The idea being to create an environment where consumers are encouraged to talk about, and perhaps recommend, a business to their friends and family. The same idea can, with a few adjustments, be applied in business to business situations. What we’re looking for here is creating a “buzz” within an industry or business segment. The power

When is Word of Mouth Less Effective?

While most brands can benefit greatly from focusing on increasing word of mouth activity, there are a few situations when it just doesn’t make much sense to spend lots of time and money on. When selling commodities Let’s face it: few people are talking to their friends about which brand of toothpaste they use. Unless it’s one with very special, niche features, most products are simply too similar and too

Accepting and Sending Online Payments

One of the best inventions for business in the last twenty years has to be the ability to accept and send payments to anyone online and to collect online payments. It’s painless and easy nowadays but just consider the online business world without this invention. There are numerous services that have popped up to enable this ability, but none has impacted the market quite like PayPal. I think it fair

Selling to Women, What Motivates Women to Buy

Selling to women is something every online business owner needs to consider, according to the Marketing to Women Conference, eighty-five percent of buying decisions are made by women. This is a massive market segment that you simply cannot ignore or just hope to please, it’s therefore an important aspect of online marketing. With more than ninety-four percent of these women having access to the internet, it becomes clearer that you


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