Tag "buying cycle"

How to Create Actionable Content With a Content Marketing Plan

Many people fail at content marketing because they jump right in and start to produce content, pushing it out month after month until their enthusiasm wanes because they aren’t seeing any meaningful results. If you want to see meaningful results from content marketing you first have to have a content marketing plan to follow, without one you are simply producing content in the hopes that it achieves the results you

What Is Reverse Showrooming?

We often here from retails about consumers showrooming which is where people visit retails showrooms to view and select products which they will later purchase online often at reduced prices. However reverse showrooming has been going on for a much longer period and is much more popular, this is where people conduct online research to help them select products for purchase later in a bricks and mortar (offline) store. This


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