Tag "buyer personas"

Create a Blog Publication Calendar

Blogging is an awesome way to promote your business, to earn money, or to just have somewhere to discuss and share your passion. One of the most important things you can create to keep your blogging on track is to create a blog publication calendar. A blog publication calendar will take into consideration all important upcoming events, product launches, and other issues, helping you work ahead of schedule to keep

How To Blog on LinkedIn and Generate Leads

LinkedIn long form publishing offers all LinkedIn users a tremendous opportunity to attract their target audience to them and then to convert them into customers and then into raving fans that help spread the word. Let’s look at how you do this, shall we? The LinkedIn Trap When you start to publish articles on LinkedIn you have to decide if your goal is to generate leads, new connects and ultimately

Why Buyer Personas Don’t Work

You’ve no doubt heard all about buyer personas and how everything to do with marketing starts with understanding your buyers and developing a one? Meet with any marketing company around the world and this will be one of the first questions they ask you, in fact I bet you’ve been asked it lots of times and have your stock answer ready to roll out. Now what if I were to

Creating Content for Your Best Customer

When you create content you have to understand that it isn’t intended to be of interest to everyone, it is however intended to be of interest to someone. Somewhere on the Interwebs someone is endlessly surfing, wishing and hoping for a solution to a problem that they have. Not knowing that your product is the perfect answer. If you can only connect with this person, you have a guaranteed sales,

Buyer Personas Allow You To

Do you know why understanding your customers and developing buyer personas will help your business grow and flourish, it’s often the difference between making the sale and not making it. I understand this and whenever I talk to anyone about their marketing it’s one of the questions I ask, who are your customers, do you have buyer personas developed and this normally means more than one persona. This was brought


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