Tag "buyer persona"

Why Buyer Personas Don’t Work

You’ve no doubt heard all about buyer personas and how everything to do with marketing starts with understanding your buyers and developing a one? Meet with any marketing company around the world and this will be one of the first questions they ask you, in fact I bet you’ve been asked it lots of times and have your stock answer ready to roll out. Now what if I were to

Creating Content for Your Best Customer

When you create content you have to understand that it isn’t intended to be of interest to everyone, it is however intended to be of interest to someone. Somewhere on the Interwebs someone is endlessly surfing, wishing and hoping for a solution to a problem that they have. Not knowing that your product is the perfect answer. If you can only connect with this person, you have a guaranteed sales,

Buyer Personas Allow You To

Do you know why understanding your customers and developing buyer personas will help your business grow and flourish, it’s often the difference between making the sale and not making it. I understand this and whenever I talk to anyone about their marketing it’s one of the questions I ask, who are your customers, do you have buyer personas developed and this normally means more than one persona. This was brought

Let’s Create An Ideal Customer Profile

The vast majority of business owners reading this will not have an ideal customer profile, they will have heard that they need one but they will tell themselves that they can service all types of customers and so an idea customer profile isn’t of any use to them. I know this is true, because for many years I said exactly that, and only once I developed my own ideal customer


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