Tag "buyer persona development"

Why Buyer Personas Don’t Work

You’ve no doubt heard all about buyer personas and how everything to do with marketing starts with understanding your buyers and developing a one? Meet with any marketing company around the world and this will be one of the first questions they ask you, in fact I bet you’ve been asked it lots of times and have your stock answer ready to roll out. Now what if I were to

Creating Content for Your Best Customer

When you create content you have to understand that it isn’t intended to be of interest to everyone, it is however intended to be of interest to someone. Somewhere on the Interwebs someone is endlessly surfing, wishing and hoping for a solution to a problem that they have. Not knowing that your product is the perfect answer. If you can only connect with this person, you have a guaranteed sales,


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