Tag "business website"

Local Search Engine Marketing For Small Business

A lot of small business owners think that online marketing is something larger business do that want to reach a national or international audience. However, nothing could be further from the truth, utilizing online marketing can create lots of business. In fact, local search engine marketing is made for local marketing, let me demonstrate. If you do a search for a business or service on Google without putting in the

Why Your Business May Need a New Business Website

It doesn’t take anyone long to surf the Internet and locate a business website that looks old and forgotten. Many businesses have nothing more than a brochure that people are expected to find and view online, often relying on nothing more than a URL on a business card or perhaps a flyer or commercial to drive website traffic. This is unfortunate, because websites can work for almost any business, engaging

Tips on Selling to Men

When selling to men remember that men care a lot about whether or not something works and how it works, they don’t really care as much about the story of how the business came to be, or the emotional connections they can make by purchasing the product or service. Men care about how the purchase benefits them, whether or not they can get in and buy the item quickly or

Hosting Account Security Basics

No matter how secure you keep your website, it can still get hacked and you should work on the basis that eventually it will be. Even if you constantly scan your computer and update your security, there’s still a risk, especially if you use a shared web hosting company. Keeping a network secure is actually a two-pronged attack, it takes effort from both you and the hosting company. Many people

Marketing Tips for New Business Owners

As a business owner you should understand that all marketing should be done, with the sole aim of building brand awareness, whilst earning attention and engaging your target audience for the future. In this way,  when the time comes and you actually advertise or try to sell something to your target audience, they already feel as if they know, like, understand and trust you. Create a Marketing Plan Every business

Simple Ways to Back Up Your Opinion

Including anything that is controversial on your blog can dramatically boost your website visitors’ numbers into the stratosphere, especially when you consider how social media helps the spread of such topics, but sometimes this controversy can boost your visitors’ numbers but not always in a good way, for example if you bring in a lot of people that strongly disagree with your opinion, you could start something you’d wish you

Kick Ass Online Advertising Conversion Secrets

Hot or Not: Your Comprehensive Guide to A/B Testing and Heat Maps When it comes to the design of a business website, the ultimate goal is to create a website that is successful in convincing its visitors to perform certain tasks. Lately, A/B Split testing tools as well as heat maps have gained in popularity mainly because these tools offer a specific utility. But the real question here is, are

The Best Platform for Building Your Business Website

To build a well-running, attractive website you need a content management system (CMS) that allows you to develop an “all-in-one” online presence. You need a place to host your blog, your articles, and other information about your products and/or services. The very best CMS that is available today is simple to use, easy to update, and used widely by small and large businesses alike. That platform is self-hosted WordPress. First,

Handling Telephone Interruptions When Running a Home-Based Business

Whether from a multi-purpose room, a converted garage and everything in between, it’s important to set certain boundaries when you are running a business from home. Probably the biggest time thief is the telephone. Not only does it steal precious time (usually at the most inopportune moment), it can also raise havoc on your busy schedule. As a small business, internet business or other home-based business entrepreneurs, we are very


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