Tag "business owners"

The Single Biggest Reason Why Content Planning Is Essential for Your Online Success

The biggest reason why content planning is essential for your businesses online success is because content is the driver of everything you will do in your business. If you think about it, content attracts people (traffic), encourages subscribers, and promotes sales and growth. No matter what your business model, content can help you succeed. Think of your website or blog as your “store window” for your business. Every single modern

Why Buyer Personas Don’t Work

You’ve no doubt heard all about buyer personas and how everything to do with marketing starts with understanding your buyers and developing your own one? Meet with any marketing company around the world and this will be one of the first questions they ask you, in fact I bet you’ve been asked it lots of times and have your stock answer ready to roll out. Now what if I were

Why Facebook Ads Work

Far to many business owners and digital marketers are still sitting on the fence as to whether or not they should utilize Facebook Advertisements (Ads). The simple answer is yes, of course you should be, otherwise you are missing out on a golden opportunity to market your business for cents per click on the most popular social media website in the world. Facebook has 1.8 billion users per month, which

The Seven Most Common Email Marketing Questions Answered

As someone that has been involved with email marketing for over twenty years, there are a number of common questions that I am often asked. Here are seven of the most common: 1. Why Do I Need an Email Marketing List? Email marketing is one of the best ways to build relationships with your target audience and control the flow of information in such a way as to earn income

Quality A/B Split Testing Tools That Don’t Cost a Fortune

A/B testing, or split testing, is an essential skill for most companies and business owners who wish to create high converting landing pages and websites that will generate more subscribers or sales. There are a number of tools that can help with this rather tedious and cumbersome process, enabling you to track two or more versions of the same page until an obvious winner emerges. There are a number of

Ways to Grow Your Business through Collaboration

Businesses can achieve amazing growth through collaborating with other businesses. With business collaboration, you can reduce risks, increase success, and improve innovation. With the right plans, you can achieve amazing results and make some amazing friends along the ways. Create More Referrals When you work with others, even your competition, you create a situation where you will get more recommendations. The reason is that if you’re good at what you

People You Can Hire So You Can Do More and Make More Money

Today you can hire people as either an employee or as a contractor. Contractors get paid not as employees but as business owners. In the USA they’re called 1099 contractors and are not employees of your business. To ensure that you don’t break any rules when it comes to contractors if you’re in the USA, please read all IRS tax rules. – click here No business owner can be good

Finding Your Ideal Customers Locally

Many people often forget that their customers are also local. We’re so used to doing everything online as business owners that it’s easy to forget that there are ways to find your ideal customer locally. Church or Other Place of Worship Of course, you should go to church because you want to go to church but it’s also likely that you can find good customers there. This works really well

Your Content Has To have a Purpose

Content is often considered an online business owner’s primary resource. It drives traffic. It helps make a sale. It provides authority, credibility and liking, which are all buying triggers. It also helps you market your business. Unfortunately, many business owners create their content without any direction or purpose in mind. They may create fantastic content. Yet if it’s missing a purpose, it’s missing an opportunity. So what do you want

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