Tag "business owner"

Why Buyer Personas Don’t Work

You’ve no doubt heard all about buyer personas and how everything to do with marketing starts with understanding your buyers and developing your own one? Meet with any marketing company around the world and this will be one of the first questions they ask you, in fact I bet you’ve been asked it lots of times and have your stock answer ready to roll out. Now what if I were

Five Keys to Keeping Your Customers and Prospects Coming Back

As a business owner you no doubt want customers that keep coming back to you, to purchase products and services from you time and time again. It’s exactly the same with email marketing and there are a number of ways to help keep your customers and prospective customers coming back for more. The obvious first step to successful email marketing is to first create your list, but that’s not enough,

Why Facebook Ads Work

Far to many business owners and digital marketers are still sitting on the fence as to whether or not they should utilize Facebook Advertisements (Ads). The simple answer is yes, of course you should be, otherwise you are missing out on a golden opportunity to market your business for cents per click on the most popular social media website in the world. Facebook has 1.8 billion users per month, which

How to Choose the Best Social Media Platform for Your Advertising Campaign

Deciding which social media platform to spend your advertising dollars with is easy, it’s the one where all of your potential customers hang out. Chances are it’s Facebook as everyone it seems uses Facebook, with over 1.8 billion users per month. This means that one person in every five that spends time using a smartphone is spending time on Facebook. Facebook has also recently acquired the popular photo-sharing site Instagram.

Commercial versus Informational Wording When Creating Content

As a business owner or digital marketer I’m sure you’ve spent hours creating the perfect content for your sales landing pages or even your website, however you fail to attract any visitors to these pages because the search engines just don’t value the content you have created. However by simply changing the wording a little can result in a huge difference to your visitor numbers and sales generated. Commercial or

Mobile Apps for Small Business Productivity

If you’ve got a smartphone and who hasn’t? You’ll know that there is an almost endless amount of mobile apps, with many of them incredibly valuable because they can increase productivity for your small business. If you’ve been struggling to get more done, check out these handy apps I’ve found. Evernote This is a powerful note-taking app that will allow you to store notes, web pages, audio clips, PDF files,

How A/B Testing Tools Work

A/B testing tools work in a number of ways. It all depends on what you are actually testing. Split Testing is one of the most important skills any business owner or online marketer can learn. This is because tracking your results and then testing to try to improve them can make a huge difference to your businesses success. Increasing your conversion rate by even a small percentage point or two

Turn Your Competitors into JV Partners

One way to take collaboration to the next level is to find Joint Venture (JV) partners. You’ll find JV partners by meeting colleagues and competition. A JV partner is a joint venture partnership that can last for a few months to years, it all depends on the goals of the project and how successful it is for those involved. Start an Industry Organization If there isn’t an industry organization yet

Growth Priorities

Every business will have a growth process and priorities. The basic process is this: first you come into existence, then you reach the survival stage, finally moving on to the success stage of your business where you kind of stay at a status quo of success. At this point, owners feel as if they have it all figured out and can sort of skate on the processes set up. It

People You Can Hire So You Can Do More and Make More Money

Today you can hire people as either an employee or as a contractor. Contractors get paid not as employees but as business owners. In the USA they’re called 1099 contractors and are not employees of your business. To ensure that you don’t break any rules when it comes to contractors if you’re in the USA, please read all IRS tax rules. – click here No business owner can be good

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