Tag "business cards"

Market Your Website Offline

I’ve been running meetup groups for years and I am often amazed that many business owners who build a great website, often forget that one of the ways to market a website has nothing to do with technology. Marketing a website offline is a great way to get the work out about your online presence and what your business has to offer. Using business cards, brochures, t-shirts, pens and other

What Business Networking Is… and What It’s Not

There is a lot of talk these days about business networking. It’s easier than ever to find and interact with like-minded people, who may also be worthwhile business associates, customers, clients and potential partners. Meetup groups, Facebook groups, networking events at the local level held by your Chamber of Commerce, or large – even global – networking events held at resorts or in stadiums are but a few of the

LinkedIn the Basics

The only reason to join any social media platform is to increase your target audience reach and to widen your circle of influence. LinkedIn is perhaps the best at making it really simply to expand your network simply using the tools they provide to both free and paid users. With over 364 million users and growing as a business owner you cannot ignore LinkedIn, as it allows you to grow

Marketing Your Business on a Shoestring Budget

Every business needs a way to market that doesn’t necessary cost an arm and a leg, shoestring marketing could be perfect for you. Just because it’s inexpensive, it doesn’t mean it’s not effective or as effective as more expensive solutions, in fact some of the most effective forms of marketing are the least expensive ones. Use Your Business Card Business cards are inexpensive and everyone in business should have them,

Places to Include Your QR Codes

A QR code (quick response code) is a two-dimensional barcode that can be printed and displayed in a variety of locations to help drive your audience to online resources; be it your website, video, support desk or any place online. When used properly, they can enhance your marketing campaigns and increase brand awareness as well as potentially saving a business thousands of dollars. When using QR codes remember that codes

Five Tips for Creating a Positive First Impression

It doesn’t matter how large or small your business, whether you work from home or an office at some point in time you’re going to have to attend a business meeting, an event or even a social function. One of the best ways to do well, at these meetings or events is to focus on creating a positive first impression. Research the Audience Every type of meeting usually has a

Determining the Right Type of Business Networking Event for You

Everyone in business will have heard about attending and getting involved in business networking to push their business to the next level. However as with most things it’s not quite as simple as that because if you really want to push your business to the next level by networking you have to attend the right networking events. After all, networking events cost a lot of time and energy and by

Creation of Content For Easy Consumer Digestion

Almost all marketing starts with the creation of content. It doesn’t matter what type of marketing you are doing, it all begins with the creation of content. Brochures, business cards, blog posts, articles, videos, eBooks, eReports, podcasts and so forth are all types of content. Content comes in so many forms, ready for your audience to digest, but creating content that is easy for your consumers to digest depends on

How to Become the Go-To Expert Locally 

A great way to promote your business is to become an expert locally. Becoming a local expert in your field of expertise will boost your business in ways that you cannot imagine. It doesn’t matter whether you have an online business or a bricks and mortar business; being seen as a local go-to expert will increase your share of business. Start a Locally-Inspired Blog Create a blog that is focused

Start a Santa Letter Business

Are you looking for an easy, profitable side business that you can run right from your home with very little start-up capital? Lots of people are, which is what makes it so hard to get started. Most businesses can be easy, but there’s so much competition. This makes starting a Santa letter-writing business such a great opportunity – it’s easy, it’s simple, and there’s not a lot of people doing


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