Tag "business"

Email Marketing Tips

Email marketing remains one of the most effective forms of digital marketing that has ever been invented. No matter what you may have read, it’s not dead. As a marketeer you should focus on building your list even when you’re focused on making sales elsewhere. Your list is something you alone own and will enable you to take your business to the next level. Create Effective Subject Lines Getting your

Turn Your Website into a Lead Generation Goldmine

Your website is so much more than a brochure describing your business. It is literally a goldmine waiting to happen. But, you have to set it up correctly. You need plenty of calls to action and reasons to give people to want to be connected to you, buy your information or products, and even promote you. It all starts with your website. Lead Generation Software Software like Leadpages.net, Instapage.com, and

Ways to Elevate Your Customer Support

Statistics show that keeping a customer happy is a lot less expensive than getting a new customer. Therefore, it’s imperative to form a customer centric attitude that you pass on to every part of your organization. Listen You know the saying as well as anyone: “You have two ears and one mouth for a reason.” Well, it’s a good analogy for what you should do in any situation, not just

The Importance of Competitor Research

Few things in business are more important than researching your competition. When you know what they’re doing, why they’re doing it, how they’re doing it and the gaps in coverage that they have, you’ll be able to outshine and outlast them. Plus, it teaches you not to be afraid of competition. In fact, you want competition. As the saying goes, “If you want to open a successful coffee shop, open

How to Take Your Business to the Next Level

No matter where you are now in business, you can pretty much always up-level it. Of course, there are many factors to consider such as your audience, your products, your services and how you might bring all of those to the next level. Know Your Goals Some people, like Nicole Dean, call this a “big hairy goal”. But whatever you call it, write down your biggest, most fanciful dreams about

How to Ensure the Fees you Charge Match Your Value

One of the hardest things to do if you have a service-based business is to figure out what your fees should be. You have to realize that there are two types of value. One is economic based and one is perceived value. What you want to focus on when creating your pricing is the perceived value you offer to individuals. Boost Your Perceived Value You can boost your perceived value

Social Media Marketing Tools for 2017

It’s possible to do it yourself or you might want to hire an expert marketing person (like me) to manage your social media marketing in 2016 and beyond, gone are the days when you could play at this and hope for success… nowadays being active within the correct social media platforms can help businesses become much more successful and customer centric. It’s all about engagement and finding out as much

Focus on People to Boost Sales

The days of nameless, faceless customers are over. With the advent of social media and technology, it’s clear that we need to focus on our customers more, not less. The technology is a tool to enable that focus, but so many businesses forget how important people are. They forget that people are their customers and that people have feelings, emotions, desires, wants and needs and it’s not all about the

How to Revitalize Your Website

It’s easy to get used to, in fact comfortable with the website you have. It seems to work for you, and time passes by so quickly. But, technology changes so fast that it will benefit you to do a website audit at least once a year to ensure that it’s providing everything it can to your audience Who knows how many sales you are leaving on the table as a

Business and Technology Trends to Watch Out For

New trends come and go, but some stick around. Who would have thought back in the 90s that everything we knew about business was going to change? In what seemed like the blink of an eye, the internet became a real player in business the world over. Here are some trends to watch for in the coming year. 3D Printing Goes Mainstream You’ve heard of 3D printers and you probably

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