Tag "business"

How to Make Your Marketing Work for You

A lot of people get frustrated with marketing. They feel like it doesn’t work. But the truth is, marketing does work. If it didn’t work you wouldn’t get the same emails marketing the same thing over and over again. If it didn’t work you wouldn’t keep seeing advertisements on TV shows or billboards. But, you want it to work for you and your business, right? If so, you need to

How to Enhance Your Customer Touchpoints

A customer touchpoint is basically all the times that a business makes contact with or touches their customer. Ads, reviews, social mentions, websites, your store, your email list, and direct customer service are all examples of customer touchpoints. These are all opportunities for your customer to learn to know, like, trust, try, buy and refer you to others interested in you. You can no doubt see why it’s important to

Aligning Customer Goals with the Stage Your Customer Is In

As a marketer (and regardless of the type of business you have), make no mistake – you’re a marketer. You have to market to make your business successful. You know that, so you likely do a number of things: from social media marketing, to email marketing, to content marketing, to even running advertisements to get the word out to your audience. But, what if you could improve your marketing funnels

Creating a Productive Writing Environment

Writing is difficult, especially if you have to create consistently good content for content marketing for example. Anyone that says otherwise isn’t telling the truth, or they’re not a writer. It can be even more difficult when you own your own business. You probably have a number of distractions, tasks and responsibilities. One of the best ways to make writing content for your business just a little bit easier is

What Makes a Social Media Strategy Successful?

Social media marketing is a very lucrative way to position yourself as an expert, get more leads, and convert more sales. But, you can really mess it up too by spamming, taking steps that are considered rude, and not paying attention to the rules of the road before you embark on the social media marketing journey. If you want to be successful with social media marketing, consider these points. Position

Top Five Social Media Marketing Tips

Social media marketing can be very lucrative, but you need to ensure that you’re doing all you can do to make it work. Today, there are many things you can do for free, but there are even more powerful solutions if you use a little bit of money to market yourself on social media. Social media is one of the most powerful ways to market your business, build a community

How to Convince a Company to Let You Intern Even If They Aren’t Looking

Internships are time-honored traditions for some types of work, but sometimes they’re less popular for other types. People have interned for years at the White House, in not for profits, churches, schools and other businesses. The reason is that it’s a great way to learn the ropes of any new venture you want to be part of. If you want to learn how to bake the best bread in the

Some Pros and Cons of Offering Customer Support via Social Media

Today, customers expect service from multiple locations in multiple ways. Providing customer service via social media really is no longer a choice. If you have social media accounts for your business, you have no choice but to also answer questions, deal with issues, and do “customer service” communication on the platforms where you exist. Otherwise your customers will get frustrated with you for not answering their questions. There are both

Marketing without a Social Media Following

Not everyone who ends up very successful in their chosen business has 100K social media followers. You can start marketing without worrying about your social media following if you want to. The following ways will not only help you market your business but will also help you build your social media following for the future. Advertisements Today anyone can open a Google AdSense account, a Twitter Ads account, a Facebook

Create the Business of Your Dreams

If you’re considering starting a new business, it’s important to do something that you will really love doing. After all, it’s likely you’ll be living that business life 24/7 – at least in the start-up phase. You may as well love what you’re doing. Do Your Research When you believe you have a passion for something, it’s best to take a step back and conduct some research to ensure that


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