Tag "business"

How to Take Your Business to the Next Level

No matter where you are now in business, you can pretty much always up-level it. Of course, there are many factors to consider such as your audience, your products, your services and how you might bring all of those to the next level. Know Your Goals Some people, like Nicole Dean, call this a “big hairy goal”. But whatever you call it, write down your biggest, most fanciful dreams about

How to Ensure the Fees you Charge Match Your Value

One of the hardest things to do if you have a service-based business is to figure out what your fees should be. You have to realize that there are two types of value. One is economic based and one is perceived value. What you want to focus on when creating your pricing is the perceived value you offer to individuals. Boost Your Perceived Value You can boost your perceived value

Focus on People to Boost Sales

The days of nameless, faceless customers are over. With the advent of social media and technology, it’s clear that we need to focus on our customers more, not less. The technology is a tool to enable that focus, but so many businesses forget how important people are. They forget that people are their customers and that people have feelings, emotions, desires, wants and needs and it’s not all about the

How to Revitalize Your Website

It’s easy to get used to, in fact comfortable with the website you have. It seems to work for you, and time passes by so quickly. But, technology changes so fast that it will benefit you to do a website audit at least once a year to ensure that it’s providing everything it can to your audience Who knows how many sales you are leaving on the table as a

Business and Technology Trends to Watch Out For

New trends come and go, but some stick around. Who would have thought back in the 90s that everything we knew about business was going to change? In what seemed like the blink of an eye, the internet became a real player in business the world over. Here are some trends to watch for in the coming year. 3D Printing Goes Mainstream You’ve heard of 3D printers and you probably

Are You Taking Your Website Seriously?

Many business owners and start-ups simply don’t take their website seriously enough. They use free builders or free blogging application to build their websites. Or worse still, some people think they can use only a Facebook page or a LinkedIn account and not even have a website, and  somehow get the same results. If they do have a website, they don’t add the functionality it needs, or think about their

How to Choose Which Goals to Focus On

Setting goals for your business is an important part of business planning. In fact, studies have shown that people who write down their goals are much more likely to achieve them. You already know that goals need to be specific, measurable, attainable, realistic, and time-sensitive, also known as “SMART” goals. But, how do you choose which goals to focus on. It all comes down to the fact that if you

Ten Ways to Build Your Email List Fast

At first, building an email list is the long game. You can use good SEO, great website content, and more to get visitors to your site and eventually people will slowly sign up for your newsletter. But, you can push it along if you know what to do. Host a Contest One really good way to get some buzz that can create a boost of sign-ups for your email list

How to Build a Customer Success Team

Having a dedicated team that will help you stay focused on what you do best while your customers are cared for can help boost customer satisfaction and loyalty, as well as increase repeat sales exponentially. But, first you must build the team. Know What You Want Understand what type of people you want to be on your team. While skill does matter, so does personality. Know what type of people

Your Customers Are the Most Valuable Assets

You’ve heard it before but it bears repeating. Without your customers, you would not exist. Your business would dry up and go away and never be seen again. Customers are truly the blood and life of any business. Your customers aren’t there for you; you are there for them. Remember, they can always go elsewhere. Let’s think about it a little more. Repeat Customers Are Cheaper Than New Pleasing your

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