Tag "business"

How to Create Compelling Value Propositions

The dictionary defines a value proposition as, “an innovation, service, or feature intended to make a business, product or service attractive to the customers.” This really boils down to the time honored marketing method of knowing your target audience, identifying problems, developing solutions for them and then understanding how to let the audience know the benefits of choosing your product or service over someone else’s products or services. Define Your

Creating an “Aha” Moment for Your Customers

Truly effective advertising requires that you make a great connection with your audience. And making a real connection with your audience requires that you know who they are, what they need, and how to provide it. Conduct Industry Research Understand how your industry works. It’s imperative to know the norms of different aspects of your industry such as typical conversion rates, who your competition is, and other information like that.

Ten Mistakes Businesses Make with Their Website

Every business should in this day and age, have a business website, a website can after all break a business or help make it truly successful. This holds true no matter what business you have, be it a solely online business or a traditional bricks and mortar type business. With a website being so important, let’s have a look at some mistakes that if you avoid you’ll create website that

Choosing the Right Brand Image

One of the first steps in creating an effective marketing strategy is to choose the right brand image for your business. It doesn’t matter if your business is large or small; branding is an important part of advertising and marketing your business. Your brand is the way other people identify your business. It needs to denote your values, identity, and the type of customers you want to work with. Define

How to Optimize Your Social Media Campaigns

Using social media to market your products and services is an excellent way to generate more business and to become the go to guy in your industry.. The idea is to give your audience useful and valuable content to consume that teaches, informs and excites them enough to want to answer your call to action. Post on Days and Times Your Visitors Read and Interact Most Use analytics to determine

How to Gather Consumer Insights

There are many factors that make up your consumer insights. The more information that you can gather, the more you’ll be able to target your market. These insights will help you answer who your audience is, who your customer is, what they need, what you can deliver and more. There are many ways to gather consumer insights. You can collect information from numerous parts of your business. Social media, your

Working with Internal Marketing Tools

Internal marketing basically consists of any type of marketing that you do with existing customers and your team or staff. They consist of training, communications and knowledge sharing, mostly with staff but also with current customers. Autoresponder You can use your autoresponder for more than just sending emails about your products and services to your customers. You can also use autoresponder systems to speak directly with customers about upcoming products

Email Marketing Tips

Email marketing remains one of the most effective forms of digital marketing that has ever been invented. No matter what you may have read, it’s not dead. As a marketeer you should focus on building your list even when you’re focused on making sales elsewhere. Your list is something you alone own and will enable you to take your business to the next level. Create Effective Subject Lines Getting your

Turn Your Website into a Lead Generation Goldmine

Your website is so much more than a brochure describing your business. It is literally a goldmine waiting to happen. But, you have to set it up correctly. You need plenty of calls to action and reasons to give people to want to be connected to you, buy your information or products, and even promote you. It all starts with your website. Lead Generation Software Software like Leadpages.net, Instapage.com, and

Ways to Elevate Your Customer Support

Statistics show that keeping a customer happy is a lot less expensive than getting a new customer. Therefore, it’s imperative to form a customer centric attitude that you pass on to every part of your organization. Listen You know the saying as well as anyone: “You have two ears and one mouth for a reason.” Well, it’s a good analogy for what you should do in any situation, not just

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