Tag "brand awareness"

Why You Should Be Measuring Your Content ROI

I’ve been content marketing since before it was called content marketing and before Google even existed, and I have found that content marketing offers an enormous amount of value to a business, from increased exposure, increased audience engagement to increased sales. However, at least initially it’s an awful lot harder to determine a return on investment (ROI) with content marketing than other more direct sales advertising and marketing like sales/landing

Remarketing to Change Minds and Convert

Remarketing is an incredibly effective way to connect with all the visitors on your website. It is especially effective for those individuals who’ve visited your website but did not make an inquiry or purchase. This marketing technique allows you to strategically place your targeted ads in front of a defined audience, the same people who previously visited your website. Remarketing can be highly effective, because once a potential customer leaves

Real-Time Content Marketing Tips

It’s strange that most of the time, the whole point of content is to engage your audience and to spread brand awareness, however when it comes to real time marketing the purpose of content is to build customer loyalty through continuous engagement in a dialog. This can be done rather easily nowadays using social media, which is the main real time centric technology available to real time marketeers. Monitor Niches

Places to Include Your QR Codes

A QR code (quick response code) is a two-dimensional barcode that can be printed and displayed in a variety of locations to help drive your audience to online resources; be it your website, video, support desk or any place online. When used properly, they can enhance your marketing campaigns and increase brand awareness as well as potentially saving a business thousands of dollars. When using QR codes remember that codes

Eight Tools to Help You Build Your Online Community

One of the best ways to generate leads, maximize sales, spread brand awareness, and develop new opportunities is to offer your audience an online community to join and be part of. By making yourself available to a community online, you can find out in advance what types of things your audience needs to solve their problems. Online communities will literally put you at the forefront of knowledge within your community.

Where Are We Seeing Native Advertising?

Today you can see examples of native advertising on many popular websites such as CNN.com, Huffington Post, The Onion, Fast Company, The New York Times and various local newspapers, as well as other popular online magazines and websites. The way you can spot native advertising is that it does not look like an advertisement or the old-fashioned advertorial. Instead it’s often sponsored useful content that does not read as an

Trends and Stats for Digital Magazines

There are numerous different trends and statistics available for digital magazine publishers. It’s in your interest as a digital magazine publisher to keep up-to-date on these trends and statistics so that you can stay ahead of the game and publish the best magazine you’re capable of publishing for your chosen audience. It’s obvious anyone that things are changing in the publishing world due to the easy entry into publishing through

Publishing Your First Digital Magazine

Once you’ve decided to publish a digital magazine it’s beneficial to understand a few key factors that can turn a typical digital magazine into something really works with your business. You might want to increase your audience, give more benefits to your current audience, and find new income streams via either a subscription to your magazine or advertising revenue. A successful digital magazine potentially brings you lots of opportunities, here

Trends That Will Change How You Market in 2015

Online marketing is changing and I’m expecting to see some pretty amazing changes in 2015, gone are the impersonal days of the past where you could remain anonymous and still rake in the money, today the power is with your customers and they want to know you even more. Social Media Marketing Becomes More Thoughtful Many businesses are involved with social media just because someone suggested they should; then they

Ingredients of a Word of Mouth Friendly Advertising Campaign

Launching an advertising campaign that spurs word of mouth activity is no easy feat. Most of the TV ads seen running day after day are created with that exact goal in mind, but how many of those are actually memorable or worth talking about? Not many… There are a few basic ingredients that can be used to create an advertising campaign that gets people talking. Not all of them have

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