Tag "blog posts"

How to Make Your Marketing Work for You

A lot of people get frustrated with marketing. They feel like it doesn’t work. But the truth is, marketing does work. If it didn’t work you wouldn’t get the same emails marketing the same thing over and over again. If it didn’t work you wouldn’t keep seeing advertisements on TV shows or billboards. But, you want it to work for you and your business, right? If so, you need to

Aligning Customer Goals with the Stage Your Customer Is In

As a marketer (and regardless of the type of business you have), make no mistake – you’re a marketer. You have to market to make your business successful. You know that, so you likely do a number of things: from social media marketing, to email marketing, to content marketing, to even running advertisements to get the word out to your audience. But, what if you could improve your marketing funnels

Tips and Ideas to Repurpose and Reuse Your Content

You should think of content is an investment that works for you over and over again within your content marketing campaigns. You obviously spend a lot of time writing it. You probably also spend a lot of time planning and researching it. It makes good business sense to make the most of your investment. When you repurpose and reuse your content, you maximize your return. Here are five tips and

Successful Online Businesses Have These Things in Common

Many online business owners have a lot of trouble getting off the ground or keeping their business afloat. What makes one business thrive while another flounders? What makes two people who are running the same business so vastly different? The truth is, if you have a good idea, there is no reason why you cannot be successful. You simply need to know what the traits of a successful small business

Five Ways to Find Great Blog Post Topics

There comes a time in every online marketer’s life when they run out of things to write about. There are many solutions to this problem. You can hire someone to come up with ideas for you. You can hire someone to write the content for you, too. You can even purchase PLR. These are all great solutions. However, you can also write the content yourself. You just need a little

Native Advertising Opportunities for Your Business

As you consider adding native advertising opportunities to your business or using native advertising to get more business, it’s important to look at the different ways that you can incorporate native ads – as well as use the content that you create for native ads. After all, the ability to repurpose content across all channels is important for most marketers, in order to stretch their budgets. For most small businesses,

How to Make Native Ads Work for You

Branded content and sponsored content is now a part of life. You see this type of advertising on TV shows, magazines, online and more today. The ads seem to be part of the original content, which makes them feel less intrusive to your enjoyment of any content that you’re consuming. But, how can you make native ads work for you? Ensure Your Ads Add Value to the Consumer The biggest

How to Create a Multi-Sensory Experience

People have five senses – seeing, hearing, smelling, tasting and touching. Obviously online you cannot activate some of these senses in reality, but you can evoke the feelings if you play your cards right. Use Amazing Imagery When someone comes to your website, it should be functional and beautiful. The images that you choose to use on your site will go a long way to evoking emotions that you want

Optimizing Your Editorial Calendar

An editorial calendar is an essential tool for anyone serious about content marketing, it helps you ensure you content is relevant, being planned in advance, organized, created, scheduled and published in a way that makes sense based on what’s happening in your business. Think of it like a “content to do” list instead of an editorial calendar if it helps. I know, I am an army of one and I

A Holistic Approach to Growing Your Business

In the seemingly never ending quest to find a never ending stream of perfect customers and clients, a holistic approach to growing your business could be the best solution to allow you to succeed. To seek a holistic approach to growing your business is to seek to grow your business mindfully and thoughtfully. This is completely different to how many people run a business, often referred to as by the


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