Tag "blog posts"

What Should I Put in My Emails for My Email List?

One of the hardest things to do when it comes to content is to figure out what to send to your audience in an email. This list might get you started. But, in general, you want to send emails that have a point. The point will be to educate, entertain, engage, and inspire to action. If you can’t do that, then you may not need to write that email. Welcome

How to Know What to Automate

Automation is available in all aspects of business. You should definitely automate when it is possible to do so and it doesn’t get in the way of your relationships with your audience and customers. All automation should generally be a way to benefit your customer. If it benefits you, it should not be something noticeable to your customer or cause them any issues. Social Media Automation There is some amazing

Using Online Social Media Groups to Understand Your Customers

Social Media groups are great ways to learn more about your target audience. There are a lot of groups you can join on Facebook as well as LinkedIn. There is also a place called delphiforums.com that you can join to find your customers. Notice the Questions Asked In most groups that are established already, people will start asking questions. Often the same questions are asked over and over again. It

How to Incorporate the Holidays into Your Marketing Strategies

The holidays are an important time of year for most businesses. If you and your audience love the holidays, it’s important to bring them into your marketing strategy and acknowledge that they’re happening. Change Your Colors and Fonts You can change things about your customers’ experience just by changing up the colors and fonts on your home page to make it more like the holidays. It can also be fun

The Power of No: How to Use No to Become More Successful

Learning to not only say no, but also to hear no, is an important part of any business person’s business education. Whether learned on the job or by reading informative and educational articles, books, and blog posts, the power of no is clear. The first thing you need to learn is the art of saying no. Saying no is an important part of ensuring that you have time to devote

How to Make Your Marketing Work for You

A lot of people get frustrated with marketing. They feel like it doesn’t work. But the truth is, marketing does work. If it didn’t work you wouldn’t get the same emails marketing the same thing over and over again. If it didn’t work you wouldn’t keep seeing advertisements on TV shows or billboards. But, you want it to work for you and your business, right? If so, you need to

Aligning Customer Goals with the Stage Your Customer Is In

As a marketer (and regardless of the type of business you have), make no mistake – you’re a marketer. You have to market to make your business successful. You know that, so you likely do a number of things: from social media marketing, to email marketing, to content marketing, to even running advertisements to get the word out to your audience. But, what if you could improve your marketing funnels

Tips and Ideas to Repurpose and Reuse Your Content

You should think of content is an investment that works for you over and over again within your content marketing campaigns. You obviously spend a lot of time writing it. You probably also spend a lot of time planning and researching it. It makes good business sense to make the most of your investment. When you repurpose and reuse your content, you maximize your return. Here are five tips and

Successful Online Businesses Have These Things in Common

Many online business owners have a lot of trouble getting off the ground or keeping their business afloat. What makes one business thrive while another flounders? What makes two people who are running the same business so vastly different? The truth is, if you have a good idea, there is no reason why you cannot be successful. You simply need to know what the traits of a successful small business

Five Ways to Find Great Blog Post Topics

There comes a time in every online marketer’s life when they run out of things to write about. There are many solutions to this problem. You can hire someone to come up with ideas for you. You can hire someone to write the content for you, too. You can even purchase PLR. These are all great solutions. However, you can also write the content yourself. You just need a little

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