Tag "blog posts"

Ten Ways to Repurpose and Refresh Old Content

Repurposing content is one of the best ways to produce high quality content consistently without taking up too much time each month or paying a fortune for writers and bloggers to create it. Almost everything old can be made new again through repurposing content. Here are ten ideas that can help you transform an ordinary article or blog post into an all-new, exciting format. 1. Top Tips Make your article

How to Create Engaging Experiences for Users

Most people don’t realize that user engagement and user experiences affect search engine optimization too. One of the easiest ways to make users stick to your website longer is to obviously have good content but to also make your website simple to use, easy to get around, and of course understandable. You also need to offer engaging experiences and your website design plays an important role in this regard. Design

Characteristics of a Subject Matter Expert

If you want to be an SME, subject matter expert, then you need to know what being an SME means. An SME knows a lot about one topic in one niche. They know their topic inside out. They probably dream about it, talk about it all the time, and anytime anyone has a question about it, they answer them. So, what are the characteristics of an SME? They Know Who

Automate Your Digital Marketing

I’m a small business owner, in fact I’m an army of one and yet I manage to compete with businesses employing hundreds of people with multi-million dollar budgets. Since automating my digital marketing I’ve become what is known as an influencer, I’ve even been listed as a top ten content marketing influencer, top 100 social media marketing influencer plus a few others. Newspapers and Magazines ask me for quotes they

How To Generate Leads From Your Website

If your website isn’t generating leads for you, then you’re doing something wrong. A website is supposed to be like your storefront on the web. In some cases, if you have solely an online business it is your only storefront and as such it must work. Use these ideas to increase the leads from your website. Add Multiple and Relevant CTAs Having only one CTA on the page in the

What Should I Put in My Emails for My Email List?

One of the hardest things to do when it comes to content is to figure out what to send to your audience in an email. This list might get you started. But, in general, you want to send emails that have a point. The point will be to educate, entertain, engage, and inspire to action. If you can’t do that, then you may not need to write that email. Welcome

How to Know What to Automate

Automation is available in all aspects of business. You should definitely automate when it is possible to do so and it doesn’t get in the way of your relationships with your audience and customers. All automation should generally be a way to benefit your customer. If it benefits you, it should not be something noticeable to your customer or cause them any issues. Social Media Automation There is some amazing

Using Online Social Media Groups to Understand Your Customers

Social Media groups are great ways to learn more about your target audience. There are a lot of groups you can join on Facebook as well as LinkedIn. There is also a place called delphiforums.com that you can join to find your customers. Notice the Questions Asked In most groups that are established already, people will start asking questions. Often the same questions are asked over and over again. It

How to Incorporate the Holidays into Your Marketing Strategies

The holidays are an important time of year for most businesses. If you and your audience love the holidays, it’s important to bring them into your marketing strategy and acknowledge that they’re happening. Change Your Colors and Fonts You can change things about your customers’ experience just by changing up the colors and fonts on your home page to make it more like the holidays. It can also be fun

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