Tag "blog post"

Navigation Best Practices for Your WordPress Website

Setting up the navigation structure on your website  is one of the most important decisions you will ever make when it comes to running a successful online business. This is because the navigation can tell visitors and search engines a lot about your website. It enables them to get a clear sense of how well organized the business is, how much content you have, and how easy it is to

Ten Great WordPress Plugins That Make Growing Your Business Easier

When I started out in Web Design way back in the mid-nineties everything had to be hand coded and everything was new and expensive for the end user to have developed. Design companies developed libraries of code to reduce development time and offer a better service but still everything functionality you added to a website cost money. Nowadays WordPress plugins are one of the main reasons why you should consider

4 Types of Content That Are Worth Sharing

Many digital marketers make the mistake of thinking that all content is equal. They churn out blog post after blog post and then wonder why their traffic is actually going down instead of up. This is because they are probably boring their readers especially as most people seem unable to add any real personality into their writings. It might also be because they are not producing the kind of content

How to Create Your Own Editorial Calendar

An editorial calendar helps anyone that regularly creates content for business, promotional, sales or content marketing purposes, there are a number of ways you can create your own editorial calendar for your own business.. It will depend however on whether or not you are running a website or a blog and for those that don’t know your blog should be part of your website. If you are running a website,

Commercial versus Informational Wording When Creating Content

As a business owner or digital marketer I’m sure you’ve spent hours creating the perfect content for your sales landing pages or even your website, however you fail to attract any visitors to these pages because the search engines just don’t value the content you have created. However by simply changing the wording a little can result in a huge difference to your visitor numbers and sales generated. Commercial or

Common Audience Complaints about Videos and How to Avoid Them

Video marketing is booming as videos have become an increasingly popular way for consumers to be entertained, educated and informed about new products. However, there are a number of common audience complaints about videos that can actually cause your video marketing efforts to backfire. Knowing these complaints can help you avoid them and make your marketing more effective: Too much of a hard sell Mismatched style and tone A misleading

Tips for Profitable Video Placement

There are a number of ways to place your videos in such a way as to increase their popularity and profitability. There are also several issues that can stop your video content from being delivered to your target audience. Knowing what they are, can help you to avoid them. Pop-Ups Some people opt for pop-up players, which seem attractive but can cause all sorts of browser issues. Flash Issues Not

How to Test and Improve Your Site Load Speed

When it comes to website loading times, faster is always better, there are however a number of common reasons why your website might be slow, and a slow load speed can lead to your website visitors clicking away to another website, because they get impatient. Fortunately, there are ways to test your website load speed in order to determine its performance level and then fix whatever might be slowing it

Ways to Boost Your Visibility with SEO

Search engine optimization (SEO) is something every single small business owner should understand, at least to some extent. Whether you’re a blogger, a service business, a producer of something, a marketer, or you own a bricks-and-mortar business, SEO is important if you want to generate plenty of visibility for your business within the search engines. SEO isn’t a difficult concept to understand and isn’t all about keywords, meta tags, etc., 

How To Get Your Emails Opened More Often

The whole point of email marketing isn’t to send as many emails as you can to as many people as you know, it’s to actually get people to open your emails and to read them. There are some pretty awesome ways to get people to open your emails, and ways to help ensure that people want to open your emails. Tell Your Audience What to Expect It’s great when people

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