Tag "better way"

Best Segmentation Practices

If you want to market to your audience in the best possible way, you’ll need to learn about segmentation – the best possible way to slice and dice your own audience to make the highest sales and conversions. There are some best practices to use which will help you make the most of segmentation. The ways you can segment are by: Life Stage This defines whether the lead is single

Is Winning New Customers Losing You Old Customers

Have you ever felt taken advantage of and not appreciated by a business you have been a loyal customer of for many years? Have you ever sat watching the television and noticed one of those commercials offering new customers a huge discount over what you are now paying as a long term customer? Mobile phones and credit card companies are two that instantly spring to mind as being especially guilty

Dig Deeper: Create In-Depth Content to Wow Your Audience and Improve SEO

It used to be that you could throw up short blog posts, for years, and call it a day; all the while, still raking in the money. But today, people are more savvy and are requiring more out of their online destinations than a few short blog posts. Today, to truly establish yourself as a thought leader, and an authority you need to create longer, more in depth content that

Tips for Staying Motivated and Focused during Hard Times

Running a business can often be difficult – even at the best of times. When you’re experience hard times in your life, whether due to personal stresses or business stresses, times can get even tougher. Firstly, take comfort in the fact that nearly all entrepreneurs go through phases like this at some point or other. At times they may feel like they’ve lost all motivation or desire to run the

How to Grow Your Writing Business

With the high rate of competition involving internet writers, it becomes more important with each passing day to attract potential clients to your website. Ensuring web traffic could easily be your only means to survive. We’re talking about the cut-throat world of e-commerce here. You need to get all the positive points you can headed in your direction. There are ample opportunities which can help you bring your writing business

How To Increase Sales With Inbound Marketing In 4 Simple Steps

Nobody likes cold calling. Not the person who makes the call and certainly not the person who receives it. Unfortunately, many businesses still rely on 20th century outbound marketing tactics like cold calling because they simply don’t know a better way of producing leads. Inbound Marketing is that better way. It’s a systematized process to take a stranger and turn them into a committed customer. And what makes inbound marketing


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