When you place a pay per click (PPC) advertisement, there are many ways to enhance your advertisement so that it works harder to produce better and better results. One of these ways is to use ad extensions. An ad extension is special format for advertisements online that help extra information show on a search result pages. Not all ad extensions show, even if you’ve gone through the process and enabled
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When it comes to marketing nothing offers a greater return than multi-channel marketing, it doesn’t matter what your product is. If you’re not sending your marketing messages to multiple channels, in multiple ways you’re going to miss a large proportion of your target audience. Reaching more of your audience translates into better engagement which in turn results in higher profits. But along with these profitable opportunities comes greater challenges. Keeping
Profiling your customers is one of the most valuable things you can undertake, the list of why it’s valuable is almost endless. Customer profiling has been undertaken for as long as people have been involved in selling products. Customer profiling is why the sweats / candy are at the checkout isle when you go shopping, and why specific toys are at child’s eye level in department stores. It’s also why
Content marketing is all about knowing the needs of your audience and then producing content that meets these needs and really engages your audience. However consistently producing fresh and engaging content isn’t easy, it takes times and therefore money. Imagine being able to produce one piece of content and then being able to use it, multiple times this is what content repurposing is, it allows you to quickly boost the
We all want to learn how to create better videos that capture visitors attention and increases conversion rates, the truth is however, that just getting your videos out there is an important step that puts you ahead of your competitors. Contrary to what you might think, you do not have to worry about perfection to use videos for marketing purposes. What you should aim for are well thought out videos,