Email marketing is still the most effective type of marketing ever invented. Unfortunately, it’s also an easy place to make mistakes or even overlook the obvious. The point of email marketing is to build relationships, educate your audience, and convert them to customers. If they’re customers already, the point is to educate them and then convert them to buying something else. Here are ten mistakes you’ll definitely want to avoid.
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If you have a good idea for podcasting, it’s important to clarify it so that you can narrow it down and ensure that your audience will enjoy it. What Topics Interest Your Audience? While a topic should interest you too, it’s more important that it’s what your audience wants to listen to. Everything you do should take into consideration what your audience wants, and how you can benefit and add
Creating and publishing content that your audience will not only enjoy, seek to read and will act on takes time, patience and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid. You Didn’t Plan Ahead For content marketing of any type to work, you need to have a plan in place. You
Sometimes it happens that customers don’t respond even when they need to. You send email after email, leave voice messages and get no response whatsoever, and you just don’t know what else to do. While sometimes there is nothing you can do, ensure that you’re at least doing the things on this list. Customers First Always remember that it’s not about you; it’s about your customers. Some customers simply don’t
We all have tough customers however wouldn’t it be great if you could take these customers and turned them around into raving fans… this can be accomplished most of the time.. But it can sometimes take a while to get there. By following these tips you’ll have more of a chance to convert your angry customers in to happy customers, or at the very least happy former customers that have
When you build an email marketing campaign, it’s imperative that you conduct some form of testing to ensure that your campaign works as well as possible. There are many different types of tests that you can conduct to help you improve your email marketing efforts. Plain Text versus Visual Message You have a lot of leeway today in your ability to send beautiful and artistic messages. But should you? In
The best way to manage anything is to create a systems and procedures. When you systemize all the processes that need to be completed to complete a task, you’ll feel yourself up to be even more creative. Some people balk at the idea of systemizing anything creative but the truth is, it will make a huge impact on your work if you do so. Use a Project Management System Nothing
Joint ventures are a great way to expand awareness, get more leads, and boost sales, I’ve used them for years and I’m always keen to partner up with accountants and business coaches in such ventures. A good joint venture requires that you set up a temporary project with a JV partner who offers complementary skills to yours and who is willing to put into it as much work, time and
One issue with having a lot of complaining customers is that you probably have accidentally targeted the wrong customer in your marketing and advertising. Therefore, you may need to set up a system that actually helps you weed through potential problem customers so that you can focus on the customers you can truly help. This doesn’t mean those customers are bad people, only that they’re not right for your business
Even nowadays, it can be difficult for a woman to be an effective leader or in power due to the perceptions of certain small minded individuals, even the woman herself can contribute due to years of systemic misogyny. You’ve heard the things people say: “She’s a bitch”, “she’s up herself”, and other things people say about woman leaders that they never seem to say about men when they’re behaving the