Tag "audience"

Steps to Create Audience Personas That Get Results

Knowing exactly who your audience is, is perhaps the most important piece of information you can ever have from a marketing and business perspective. Knowing your audience is more about knowing what an individual user demographic profile is like, it’s much more in-depth. What is your audience doing on a Tuesday evening? What do they worry about? What are their dreams and goals? Research Current Customers If you have customers

Why You Should Design for Your Users

User-centric design focuses on the needs and wants of the user at every stage of the design process. The audience, purpose, and context are all filtered through the user’s experiences. Even the language used is based on the user. Improves User Experiences The right design will make your users want to come back to your website and keep coming back and using it. If they have good experiences with the

The Importance of Understanding Your Audience’s Digital Intelligence

Do you know what software your audience uses? Do you know what internet browser they use? Do you know what speed they access the internet with? Do you know what they do online, offline, and how much technology they have in their home? Are they technology minded or not? All of this is important information today for digital marketing. If you know how well your audience understands digital technology, you

How to Create Engaging Experiences for Users

Most people don’t realize that user engagement and user experiences affect search engine optimization too. One of the easiest ways to make users stick to your website longer is to obviously have good content but to also make your website simple to use, easy to get around, and of course understandable. You also need to offer engaging experiences and your website design plays an important role in this regard. Design

Tools to Help Your Business Become More Customer Centric

The more you can get to know your customers, the easier it will be for you to add value to their lives and to succeed with your marketing. If you know what they want out of life, what their pain points are, and what keeps them up at night, you can focus on each customer individually and create products and services within your niche to meet these needs. Google Analytics

Some Reasons Why One Size Fits All Marketing Plans Don’t Work

If you are like me, you will have seen hundreds of advertisements for templates, swipe files, or step by step instructions to Facebook Advertisements, Google Adwords and all manner of one size fits all approaches. But, it’s a well known secret in marketing, that the one size fits all approach simply doesn’t work. Branding Is Imperative When you use someone else’s cheat sheet, you need to take the time to

What Does User Centric SEO Mean?

Search engine optimization has never been more important, it helps to ensure you bring plenty of traffic to your website and that your content gets in front of the people you want to become your users and customers. Most people still use Google Search to find information, I know I do and it’s one of my most used apps on my phone. Google’s job is simply, to give their users

How to Recover if Your Website is Hacked

If you have a business is online long enough, your site will be hacked its simply a matter of time and luck. You can put in all the security measures and monitor your website all you want but once you get popular enough, hacking attempts and eventually getting hacked is bound to happen. So whilst you need to do whatever you can to keep it from happening, it also means

How to Understand the Language of Your Audience

When someone comes to your website, blog, social media page or group, ask yourself does this person feel at home? Your audience should come to your online real-estate and feel as if you know them. The best way to accomplish this is to get to know the language of your audience, and then use that same language. Be Concise On your website, it’s important that the language you use is

How to Work with a Subject Matter Expert

Working with an Subject Matter Expert will help you create better services and products for your audience. The reason is that you’ll get the right information at the right time from the right people, so that your audience knows it’s the real thing. Get Started Right Always be polite to your SME so that you can make them want to be around you to talk to you about the topic.

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