Tag "audience"

Customer Engagement Processes

A key component of any successful sales strategy is customer engagement, it’s important that customers have a variety of ways to engage with you. There are many channels available today that open engagement opportunities, such as social media, email, blog post comments, customer relationship management systems, and others. The trick is to engage with your customers in all the ways you’re able to do so. Regardless of the system that

Liven Up Your Podcasts with Music and Sound Effects

One way to make your podcast more professional is to use music and sound effects. It adds interest to your show and makes it sound more professional. But there are some legal issues and rules that you should adhere to, to ensure that you don’t break any copyright laws. Thankfully, there are a lot of choices from creative commons. Free Music Archive This is a great website that has a

The Future of Podcasting

I know of some people that are saying that podcasting is the new way of blogging. However, there are still many impediments to podcasting becoming as simple as blogging… because lets face it blogging is as easy as writing. Having said that, as podcast technology improves and the ability to stream and listen anywhere becomes commonplace, podcasting will have a strong future. iTunes According to iTunes, there are over 250K

Direct and Indirect Sales

As a business, the only way to become successful is to generate sales, the more sales you make the better. Businesses are always trying to figure out ways to generate more sales, both directly and indirectly. Direct sales basically means that you sell the service or product directly to the customers, whereas indirect sales means that you sell the product to someone else such as a wholesaler who will then

Tips for Delivering a Flawless Message

Delivering your message to an audience through public speaking can be daunting. But, it really doesn’t have to be if you understand that your message is a story that will be helpful to your audience. Consider each of these tips as you get started and you’ll be amazing. Tell a Compelling Story People do not want to be lectured, even if it’s a business event. They want to hear a

Podcast Scripting and Script Editing Success

Creating a script for your podcast is important. However, when the word “script” is mentioned, a lot of people start getting nervous, don’t worry. By script, we don’t mean that you should sound like a robot and read every word without a mistake or any feeling. That would make for a very boring and robotic podcast. However, scripts help your podcast in numerous ways. You’ll Sound More Focused Not only

Ten Mistakes Businesses Make with Emails

Email marketing is still the most effective type of marketing ever invented. Unfortunately, it’s also an easy place to make mistakes or even overlook the obvious. The point of email marketing is to build relationships, educate your audience, and convert them to customers. If they’re customers already, the point is to educate them and then convert them to buying something else. Here are ten mistakes you’ll definitely want to avoid.

Understanding the Competition

To plan an effective advertising strategy, you need to understand your competition as well as how your products fill the gaps that your competition doesn’t. Knowing who your competitors are, what they offer, and how they relate to the audience is an essential element in any advertising strategy. The reason is that your competition has done most of the work already. All you must do is figure out what they’re

Creating an “Aha” Moment for Your Customers

Truly effective advertising requires that you make a great connection with your audience. And making a real connection with your audience requires that you know who they are, what they need, and how to provide it. Conduct Industry Research Understand how your industry works. It’s imperative to know the norms of different aspects of your industry such as typical conversion rates, who your competition is, and other information like that.

Ten Mistakes Businesses Make with Their Website

Every business should in this day and age, have a business website, a website can after all break a business or help make it truly successful. This holds true no matter what business you have, be it a solely online business or a traditional bricks and mortar type business. With a website being so important, let’s have a look at some mistakes that if you avoid you’ll create website that

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