Tag "audience"

Tips for Writing Actionable Title Tags

A title tag is used by search engines and individuals as information to know what is on that particular page. They usually appear in the tab on your browser when you go to the site in question. In addition they are used as anchor text when you share them on social media and in the search results. To create awesome actionable title tags, follow these tips. Install a Good Plugin

Simple Ways to Increase Your Email Click Through Rate

You want people to read your emails, answer your calls to action, and buy things from you. But, first you need to work on getting more people to click through the links within your email. You can’t get them to do that if they never read them. Work on Your Subject Lines The first thing that your audience sees when the email goes into their account is the subject line.

Important Factors When Sending Mass Emails

Sending mass emails is the way you send information to your audience. But, there are some factors you need to consider whenever you want to send out mass emails. You cannot just send them to anyone you want, regardless of how you obtained the email address. To be on the safe side, follow these tips. They Must Have Chosen to Opt In When you use an autoresponder system such as

How to Use Social Media Monitoring

Knowing what is being said about you across the internet is a great way to help you add to and control the buzz. The way to know is with social media monitoring. Essentially, this means listening in about what others are saying so that you can use it in numerous ways. You can control buzz, increase buzz, and even change bad buzz into good buzz. Reporting Issues and Concerns Many

How to Make Your Marketing Work for You

A lot of people get frustrated with marketing. They feel like it doesn’t work. But the truth is, marketing does work. If it didn’t work you wouldn’t get the same emails marketing the same thing over and over again. If it didn’t work you wouldn’t keep seeing advertisements on TV shows or billboards. But, you want it to work for you and your business, right? If so, you need to

How to Get Clicks without Using Click-Bait Phrases

You’ve seen them used on even major news websites. Hyperbolic headlines and titles seem to have become the norm. But, most people express displeasure about it and due to the high usage these types of headlines are getting, people are starting to become blind to them. Thankfully, you can get clicks without using clickbaiting phrases. In fact, you’ll even build up more of that know, like, trust factor you need.

Let’s Compare the Top Email Marketing Platforms

If you plan to build a strong business online or offline, you need to use some kind of email marketing platform. But, each type of business has different needs, and each email marketing platform has different pros and cons. Nothing is perfect. However, having an email marketing platform that you like, will use, and understand is priceless anyway. Aweber.com This is a common program that you’ll notice a lot of

How to Determine If Your Customers Are Achieving Their Goals

Most people have no idea whether or not their customers are meeting their goals or not. The purchase is made and that’s about the extent of the relationship. That’s pretty sad, and if you’re not finding out for sure how your customers are doing after they’ve made a purchase, you’re missing out on truly helping them – including helping them stop looking for answers to their problems since you’ve solved

Aligning Customer Goals with the Stage Your Customer Is In

As a marketer (and regardless of the type of business you have), make no mistake – you’re a marketer. You have to market to make your business successful. You know that, so you likely do a number of things: from social media marketing, to email marketing, to content marketing, to even running advertisements to get the word out to your audience. But, what if you could improve your marketing funnels


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