Tag "audience"

What Does User Centric SEO Mean?

Search engine optimization has never been more important, it helps to ensure you bring plenty of traffic to your website and that your content gets in front of the people you want to become your users and customers. Most people still use Google Search to find information, I know I do and it’s one of my most used apps on my phone. Google’s job is simply, to give their users

How to Recover if Your Website is Hacked

If you have a business is online long enough, your site will be hacked its simply a matter of time and luck. You can put in all the security measures and monitor your website all you want but once you get popular enough, hacking attempts and eventually getting hacked is bound to happen. So whilst you need to do whatever you can to keep it from happening, it also means

How to Understand the Language of Your Audience

When someone comes to your website, blog, social media page or group, ask yourself does this person feel at home? Your audience should come to your online real-estate and feel as if you know them. The best way to accomplish this is to get to know the language of your audience, and then use that same language. Be Concise On your website, it’s important that the language you use is

How to Work with a Subject Matter Expert

Working with an Subject Matter Expert will help you create better services and products for your audience. The reason is that you’ll get the right information at the right time from the right people, so that your audience knows it’s the real thing. Get Started Right Always be polite to your SME so that you can make them want to be around you to talk to you about the topic.

How to Establish Relationships to Get More Users

One of the easiest ways to increase user engagement and to get more users is to build relationships. Relationships are at the core of your business. Users will tell other people about their experiences with your business, good or bad. Usually, if the experience is bad they’ll talk about it even more. That’s why it’s important to focus on establishing relationships so that you can get more buzz and thus

How to Become a Subject Matter Expert

Being an Subject Matter Expert (SME) will help you become the “go-to” authority within your niche within your audience if you understand what a subject matter expert does. The only thing standing in your way of being a subject matter expert is the time and effort it takes. Anyone who wants to do it can do it. You do not need formal education; you just need to know how to

Eight Ways to Deliver Engaging Experiences for Your Audience

Your most central objective when it comes to building relationships with your audience is to create engaging experiences for them. When you truly engage your audience, they’ll respond to your content with comments, questions, and more points. They’ll like you, follow you, friend you, and retweet you. That’s why engagement is so important. Engagement can mean the difference between persuading your audience to buy from you or having them essentially

Characteristics of a Subject Matter Expert

If you want to be an SME, subject matter expert, then you need to know what being an SME means. An SME knows a lot about one topic in one niche. They know their topic inside out. They probably dream about it, talk about it all the time, and anytime anyone has a question about it, they answer them. So, what are the characteristics of an SME? They Know Who

How to Get Journalists to Share Your Story

Getting effective press coverage isn’t difficult if you understand how to get the attention of the right journalists. It’s no different from marketing your business to your audience. Know your audience, understand their needs, and then deliver the solution to them. The right journalist has a need (a compelling story to share), and you can give them that. You just need to know how to get them to share your

How to Turn None Paid Speaking Events into Paid Ones

Getting started with public speaking events sometimes requires that you pay your dues by volunteering to speak at events for free. You may also have to pay for your own travel and even buy a ticket for the event. When you first start out, many speaking engagements will not be paid events. There are still excellent opportunities to make money with free speaking gigs. Get Sponsorships One way to earn

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