Tag "audience members"

The Right Way to Guest Blog

Guest blogging is an awesome way to grow your audience but you have to do it the right way, because doing it wrong can prove extremely costly. It can cost you audience members, respect, and you can even fall foul of the almighty Google. The wrong way is to post a generic article, with generic links, to generic blogs without any thought to your goals or target audience. The right

The Basics of Creating Good Copy

Writing great copy is a skill that every content marketer should learn. In fact I’d go so far as to say if you create any type of content such as customer focused emails, quotes, etc. then these same skills and tactics apply to you as well. The following list is a short overview of what it takes to write good copy. Understanding your target audience Doesn’t everything start with understand

It’s All About Me; Employ WIIFM and Cut out the Bragging

We’ve all been to a business networking event, or even a social event and found ourselves speaking to someone that always talks about themselves, similarly we’ve all spoken with someone who always talks about you. Which person do you think is more persuasive, a better communicator and more likely do close more business and make great connections? You’re right if you said the later, the person that talks about you.

How to Maximize your Facebook Marketing Results

Now I have to be honest and say that although I have a Facebook account, I’ve never really got along with Facebook on a business development level. I do know that it’s pretty awesome for advertising on with some great ways to ensure your advertisements hit your target audience but I’ve had to dig deep and do a little research, pick a few brains (chat to a few people, something

What is a Sales Funnel?

An online sales funnel is one of the most important marketing tools any online business has, and yet many businesses have no real understanding of what an online sales funnel is or how it works. By failing to fully understand this important aspect of running an online business means fewer sales, lower profits and could ultimately mean instability and potential failure. A Simple Sales Funnel A basic funnel consists typically

Creating Content for Different Stages of your Sales Funnel

I have a friend on LinkedIn who is a prolific publisher of content and during a conversation the other day I was surprised to find that he had no real content strategy and to all intent and purpose is simply posting article after article with no real purpose in mind. Hence this article which should start to help him, get some traction. Chances are you’ve heard that anytime you create

Common Mobile Marketing Mistakes

Even though more and more people are accessing the Internet via mobile devices, with mobiles now outstripping computer sales by a tremendous amount and over half of social media users now using mobile to access their favorite social media platform, so many marketers are making serious mobile marketing mistakes. Let’s share some of the most common mobile marketing mistakes so that you can avoid making them. Complicated Forms I don’t

How to Create Actionable Content With a Content Marketing Plan

Many people fail at content marketing because they jump right in and start to produce content, pushing it out month after month until their enthusiasm wanes because they aren’t seeing any meaningful results. If you want to see meaningful results from content marketing you first have to have a content marketing plan to follow, without one you are simply producing content in the hopes that it achieves the results you

How to Create a Unique Selling Proposition (USP) That Works

Your unique selling proposition (USP) should explain to your target audience why your company’s products and services are preferable to your competitors. Really figuring out and writing down your USP is an important part of developing a profitable business. To create a good unique selling proposition (USP) you will need to: Understand Your Target Audience Who exactly are your target audience, are they married, working, what do they like to


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